Ready to drink.
Ready to party!
effect® MIX
effect® MIX is a powerful mix.
Open a can and party hard: effect® MIX is the new party flavour for on the go! The perfect mix of effect® energy drink and high-quality 9 MILE vodka in a cool matt black look. Fans of ready-mixed alcoholic drinks can get their hands of true quality. And get every party started.

Global Player
Available in 57 countries around the world
Turbocharged sales
Over 250 million cans sold in 2023
Social Media
More than 285 million social media contacts
Awarded by the industry
Ready-to-serve vodka energy
The classic mix for on the go
The 10% alcohol content ready-to-serve effect® shows you have good taste and a flair for trends. Thanks to the excellent combination of effect® flavour and 9 MILE VODKA, all taste and party fans will get their money’s worth.
More energy.
Discover our entire range
effect® on Instagram
Mit effect® durch den Festivalsommer - voller Energie, voller Momente 💥
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Power through festival season with effect® – full of energy, full of moments 💥
#effect #effectenergy #effectyourenergizer

Ich 🤝 HABIBI BERRY
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Me 🤝 HABIBI BERRY
#effect #effectenergy #effectyourenergizer

Denkt dran, schnell noch mitmachen & eine @ninja.deutschland Slushi-Maschine plus leckere Drinks gewinnen. 👀 Viel Glüüüüück!
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Don’t forget – last chance to join and win a @ninja.deutschland Slushie Machine plus some delicious drinks. 👀 Good luuuuck!
#effect #effectenergy #effectyourenergizer

Welcher ist dein Favorit?
1. COCONUT BLUEBERRY
2. STRAWBERRY APRICOT
3. GAZOZ
4. HABIBI BERRY
5. GUAVA MASSIVE
6. PINK GRAPEFRUIT
7. RUBY ROCK (effect® MIX)
Nur noch bis morgen: wir verlosen die gehypte @ninja.deutschland Slushi-Maschine + unsere Drinks.
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What’s your favorite?
1. COCONUT BLUEBERRY
2. STRAWBERRY APRICOT
3. GAZOZ
4. HABIBI BERRY
5. GUAVA MASSIVE
6. PINK GRAPEFRUIT
7. RUBY ROCK (effect® MIX)
Just one day left: We’re giving away the hyped @ninja.deutschland Slushie Machine plus our drinks. Don’t miss your chance.
#effect #effectyourenergizer #effectenergy

Last Call: Unser Gewinnspiel läuft nur noch bis morgen! Sichert euch die virale @ninja.deutschland Slushie-Maschine + unsere Drinks und mixt euch die leckersten Energy-Slushies ever!
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Last call: Our giveaway ends tomorrow! Win the viral @ninja.deutschland slushie machine + our drinks and create the most delicious energy slushies ever!
#effect #effectenergy #effectyourenergizer

Maximale Power mit effect® PINK GRAPEFRUIT – habt ihr’s schon probiert?
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Maximum power with effect® PINK GRAPEFRUIT – have you tried it yet?
#effect #effectenergy #effectyourenergizer

Habt ihr solche Roboter schon mal live gesehen? 😳
Aktuell cruist er durchs Office und serviert uns die Drinks direkt an den Platz. Bald soll er auch auf Messen und Events unterwegs sein.
Was meint ihr: echter Gamechanger oder eher nice to have? Und wo sollten wir ihn eurer Meinung nach unbedingt mal einsetzen?
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Have you ever seen a robot like this in action? 😳
Right now, it’s cruising around the office, delivering drinks right to our desks. Soon, it’ll also be making appearances at trade shows and events.
What do you think: real gamechanger or just a fun gimmick? And where do you think we have to try it out next?
#effect #effectenergy #effectyourenergizer

RUBY ROCK Slushi ❤️🔥 Unser Signature-Drink aus @9milevodka und effect® BLACK AÇAÍ – als fertiger Premix, ideal für die Slushie-Maschine!
Einfach Dose auf, rein damit, Slush genießen. Perfekt fürs Wochenende – probiert’s aus!
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RUBY ROCK Slushie ❤️🔥
Our signature drink made with @9milevodka and effect® BLACK AÇAÍ – now as a ready-to-use premix, perfect for your slushie machine!
Just crack open the can, pour it in, and enjoy ice-cold slush. Perfect for the weekend – give it a try!
#effect #effectenergy #effectyourenergizer #9milevodka #premix #rtd #readytodrink #readytoparty #slushie #slush #ninja

FRIDAY MOOD 💯 Wie startet ihr heute ins Wochenende? Lasst’s uns in den Kommentaren wissen!
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FRIDAY MOOD 💯 How are you kicking off the weekend? Let us know in the comments!
#effect #effectenergy #effectyourenergizer

Krasser Geschmack, der sich nicht verstecken muss - effect® GRAPE MINT 💯
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Bold flavour that doesn’t need to hide – effect® GRAPE MINT 💯
#effect #effectenergy #effectyourenergizer

Der Sommer ist safe – dank unserem STRAWBERRY APRICOT Slushi aus der viralen @ninja.deutschland Slush Maschine.
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Summer is officially saved – thanks to our STRAWBERRY APRICOT slushie made with the viral @ninja.deutschland slush machine.
#effect #effectenergy #effectyourenergizer #ninja #slush #slushies #strawberry #apricot

Fertig gemixt, ready to go: effect® VODKA GUAVA 💥 Dein Party-Must-Have!
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Pre-mixed and ready to go: effect® VODKA GUAVA 💥 Your ultimate party must-have!
#effect #effectenergy #effectyourenergizer #rtd #readytodrink

GASTRONOMY
We are the turbo for success
We are the specialists for creative marketing solutions and successful brand management. With our in-depth expertise in the gastronomy, we make our brands emotionally tangible on the scene over and again. This is where the brands of the MBG Group are at home. This is where their journey begins. This is where they become successful. In two of the three properties in Germany’s top restaurants, our brands are on the menu and generate tasty sales.
Over 8,900 gastronomy customers
Over 1,500 connected beverage wholesalers
Top gastronomy
Almost 70% of Germany’s top restaurants trust us
your energizer.
RETAIL SECTOR
POS expertise across the board
Taking place in nightlife, we present our brands as unique experiences. This way, they are recognised and loved in retail. MBG Group brands are available at 40,000 food retailers. A further 800 beverage wholesalers and over 12,000 petrol stations have listed the successful brands. Thanks to specialists’ comprehensive brand support, the retail sector achieves top results without comparison.
We support over 40,000 retail customers
We support over 50 key account centres
We supply over 12,000 filling stations
Brand Management
Lena Stuckenbrock
Phone +49 5251 546 0
Downloads
For more information, see the downloads below.