Ready to drink.
Ready to party!

effect® MIX

effect® MIX is a powerful mix.

Open a can and party hard: effect® MIX is the new party flavour for on the go! The perfect mix of effect® energy drink and high-quality 9 MILE vodka in a cool matt black look. Fans of ready-mixed alcoholic drinks can get their hands of true quality. And get every party started.

Global Player

Available in 57 countries around the world

Turbocharged sales

Over 120 million cans sold in 2022

Social Media

More than 285 million social media contacts

Awarded by the industry

Ready-to-serve vodka energy

The classic mix for on the go

The 10% alcohol content ready-to-serve effect® shows you have good taste and a flair for trends. Thanks to the excellent combination of effect® flavour and 9 MILE VODKA, all taste and party fans will get their money’s worth.

More energy.

Multiple awards.
Simply unique.

effect® on Instagram

We LOVE effect® ice sticks ❄️❤️

#effect #icesticks #weloveit

#effect #yourenergizer #crazynight #noeffectnoparty
Dorf oder Stadt? 🏡🥰
#effect #effectenergy
Verleihe deinem Tag den perfekten Kickstart mit effect® BLACK AÇAÍ 🖤⚡️

#effect #yourenergizer #blackacai #startstrong
NEVER STOP ❗️️- mit effect® MASSIVE GUAVA durch den Tag💪

#effect #effectyourenergizer #massiveguava #durchdentag
effect® - dein Energy Upgrade für Tag und Nacht 🌙
📸: @jonasrosee 

#effect #energy #yourenergizer #dayandnight

#effect #icesticks #iceicebaby #effectenergy
Cheers to full energy and zero sugar 🤝

#effect #yourenergizer #zero #sugarfree
Und ihr so? 🥤😅
#effect #effectenergy
Party like a RUBY ROCKSTAR ❤️‍🔥

#effect #yourenergizer #rubyrock #blackacai #p#party
Ruby Rock-Modus an✅ - 💥GO HARD OR GO HOME! 💥

#effect #yourenergizer #rubyrock #gohardgohome
effect® BUBBLE GUM kombiniert Energy mit süß intensiven Kaugummi Flavour🍬

#effect #effectenergy #bubblegum #yourenergizer
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We are the turbo for success

We are the specialists for creative marketing solutions and successful brand management. With our in-depth expertise in the catering industry, we make our brands emotionally tangible on the scene over and again. This is where the brands of the MBG Group are at home. This is where their journey begins. This is where they become successful. In two of the three properties in Germany’s top restaurants, our brands are on the menu and generate tasty sales.


Over 14,000 catering customers

Turbocharged sales

Over 850 connected beverage wholesalers

Top catering

Almost 70% of Germany’s top restaurants trust us

your energizer.


POS expertise across the board

Taking place in nightlife, we present our brands as unique experiences. This way, they are recognised and loved in retail. MBG Group brands are available at 40,000 food retailers. A further 800 beverage wholesalers and over 12,000 petrol stations have listed the successful brands. Thanks to specialists’ comprehensive brand support, the retail sector achieves top results without comparison.


We support over 40,000 retail customers

Turbocharged sales

We support over 50 key account centres

Petrol stations

We supply over 12,000 filling stations

Brand Management
Lena Homburg
Phone +49 5251 546 0

For more information, see the downloads below.