Ready to drink.
Ready to party!
effect® MIX
effect® MIX is a powerful mix.
Open a can and party hard: effect® MIX is the new party flavour for on the go! The perfect mix of effect® energy drink and high-quality 9 MILE vodka in a cool matt black look. Fans of ready-mixed alcoholic drinks can get their hands of true quality. And get every party started.
Global Player
Available in 57 countries around the world
Turbocharged sales
Over 250 million cans sold in 2023
Social Media
More than 285 million social media contacts
Awarded by the industry
Ready-to-serve vodka energy
The classic mix for on the go
The 10% alcohol content ready-to-serve effect® shows you have good taste and a flair for trends. Thanks to the excellent combination of effect® flavour and 9 MILE VODKA, all taste and party fans will get their money’s worth.
More energy.
Discover our entire range
effect® on Instagram
❗️GEWINNSPIEL ALERT❗️
Wir verlosen das Duo, das jeder Gamer haben will😮💨
Was ihr gewinnen könnt:
🔥 1x PlayStation 5 Pro
🔥 1x effect® RETRO CUBE PRO COOLER
So bist du dabei:
🎮 Folge @effectenergy
🎮 Like diesen Beitrag
🎮 Verrate uns in den Kommentaren: Was ist deine Lieblingssorte von effect® beim zocken?
EXTRA CHANCE 🍀
Teile den Beitrag in deiner Story und markiere uns, damit wir es sehen können 🙌
GOOD LUCK! ❤️
Das Gewinnspiel endet am 21.07. um 13 Uhr. Der/die Gewinner:in wird anschließend nach dem Zufallsprinzip ermittelt und per Direktnachricht benachrichtigt. Das Gewinnspiel steht in keiner Verbindung zu Facebook oder Instagram und wird in keiner Weise von Facebook oder Instagram gesponsert, unterstützt oder organisiert. Teilnahmeberechtigt sind Personen ab 18 Jahren mit Wohnsitz in Deutschland. Der Rechtsweg ist ausgeschlossen.
#giveaway #gewinnspiel #playstation #gaming #gamer
Sommer, Sonne & effect® ICE STICKS ❄️
Mehr braucht’s nicht. Wer ist dabei? 👇👇
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Summer, sun & effect® ICE STICKS ❄️
That’s all you need. Who’s in? 👇👇
#effect #effectenergy #icesticks
🔥 ENERGY TO THE ENDZONE
Wir sind Hauptsponsor & Namensgeber der @germanfootballleague – und wir bringen mehr als nur Support aufs Feld.
effect® ENERGY ist der Boost, der Players, Fans und alle, die Vollgas geben, bis zur letzten Sekunde antreibt. Vom Kickoff bis zum Touchdown, von der Sideline bis zur Endzone – wir liefern die Power, die den Unterschied macht.
Full Power. Full Focus. Kein Play ohne uns.
effect® ENERGY GFL – Energie, die jedes Game verändert. 🏈💥
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🔥 ENERGY TO THE ENDZONE.
We are the title sponsor and official naming partner of the @germanfootballleague — and we bring more than just support to the game.
effect® ENERGY is the boost that powers players, fans, and everyone who goes all-in until the very last second. From kickoff to touchdown, from the sideline to the end zone, we deliver the energy that makes the difference.
Full Power. Full Focus. No play without us.
effect® ENERGY GFL — the energy that changes every game. 🏈💥
#effect #effectenergy #gfl #germanfootball #germanfootballleague
VACAY MOOD ON 🌴☀️ Kennst du schon unsere effect® ICE STICKS? So schmeckt der Sommer! 😍
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VACAY MOOD ON 🌴☀️ Have you tried our effect® ICE STICKS yet? That’s what summer tastes like! 😍
#effect #effectenergy #effectyourenergizer #icesticks
Sonne im Gesicht. Lieblingssong auf Anschlag. Und dein neuer Summer-Favorit in der Hand. 🌴☀️
Passion Fruit & Vanilla – die Kombi, von der du nicht wusstest, dass sie dir gefehlt hat.
Die neue effect® Limited Edition. Exklusiv bei EDEKA Hessenring. 💜
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Sun on your face. Good vibes all around. And your new summer favorite in hand. 🌴☀️
Passion Fruit & Vanilla – made for long days and late sunsets.
The new effect® Limited Edition. Exclusively at EDEKA Hessenring. 💜
@edeka.hessenring
#edeka #edekahessenring #limitededition
Wer probiert’s aus? 🙌☀️
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Who’s giving it a try? 🙌☀️
Absolutes MUST-HAVE! 🥵🍓 Wer kann relaten?
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An absolute MUST-HAVE! 🥵🍓 Who can relate?
#ninja #slushie
GUAVA MASSIVE Slushie ist dieses Pfingsten Pflicht 🤝☀️
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A GUAVA MASSIVE Slushie is mandatory this Pentecost weekend 🤝☀️
#ninja #slushie
Na, was sagt ihr zum Disco-Look? 🪩
Danke @spotify für die Inspo.
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So, what do you think of the disco look? 🪩
Thanks to @spotify for the inspo.
RUBY ROCK Slushi ❤️🔥 Unser Signature-Drink aus @9milevodka und effect® BLACK AÇAÍ – als fertiger Premix, ideal für die Slushie-Maschine und genau das Richtige fürs heiße Pfingstwochenende. ☀️
Wer probiert’s aus?
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RUBY ROCK Slushi ❤️🔥
Our signature drink made with @9milevodka and effect® BLACK AÇAÍ — now as a ready-to-use premix, perfect for the slushie machine and exactly what you need for a hot Pentecost weekend. ☀️
Who’s trying it?
#ninja #slush #slushie
Unser erstes Mal mit einem eigenen Stand auf der @tuningworld_bodensee 2026 😍
Und was sollen wir sagen… wir sind immer noch komplett geflasht von dem Wochenende.
Danke an alle, die bei uns vorbeigeschaut haben und die Stimmung zu etwas Besonderem gemacht haben. Krasse Menschenmassen, gute Gespräche und einfach überall geile Energie. 💪⚡
Danke für euren Support ❤️
Auf welchen Events wollt ihr uns dieses Jahr noch treffen?
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Our first time having our own booth at @tuningworld_bodensee 2026 😍
And what can we say… we’re still completely blown away by this weekend.
Thank you to everyone who stopped by and made the atmosphere something special. Crazy crowds, great conversations and just amazing energy everywhere. 💪⚡
Thanks for all your support ❤️
Which events do you want to see us at this year?
#tuningworldbodensee #tuningworld
Die @tuningworld_bodensee ist vorbei – und wir sagen: DANKE für vier Tage pure Action! Unser Stand A3-403 war durchgehend voll, die Drinks waren ice cold und ihr konntet super viele Goodies abstauben. 🚀
Was hat euch am besten gefallen? Das Sampling, Glücksrad oder der Goodie Drop? 👀
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The @tuningworld_bodensee is over – and we just want to say: THANK YOU for four days of pure action! Our booth A3-403 was packed the entire time, the drinks were ice cold, and you got to grab tons of goodies. 🚀
What did you enjoy the most? The sampling, wheel of fortune, or the goodie drop? 👀
#tuningworldbodensee #tuningworld
GASTRONOMY
We are the turbo for success
We are the specialists for creative marketing solutions and successful brand management. With our in-depth expertise in the gastronomy, we make our brands emotionally tangible on the scene over and again. This is where the brands of the MBG Group are at home. This is where their journey begins. This is where they become successful. In two of the three properties in Germany’s top restaurants, our brands are on the menu and generate tasty sales.
Customers
Over 8,900 gastronomy customers
Turbocharged sales
Over 1,500 connected beverage wholesalers
Top gastronomy
Almost 70% of Germany’s top restaurants trust us
your energizer.
RETAIL SECTOR
POS expertise across the board
Taking place in nightlife, we present our brands as unique experiences. This way, they are recognised and loved in retail. MBG Group brands are available at 40,000 food retailers. A further 800 beverage wholesalers and over 12,000 petrol stations have listed the successful brands. Thanks to specialists’ comprehensive brand support, the retail sector achieves top results without comparison.
Customers
We support over 40,000 retail customers
Turbocharged sales
We support over 50 key account centres
Petrol stations
We supply over 12,000 filling stations
Brand Management
Lena Stuckenbrock
Phone +49 5251 546 0
Downloads
For more information, see the downloads below.