Bombastic flavours and explosive designs for more energy.
effect® FLAVOURED ENERGY
Soft drink. Hard taste.
Since 2002, effect® has successfully focused on the classic energy drink flavour. With the 15 dots, the brand has confidently become the clear number one amongst German energisers. In 2017, the energy drink expands its range with new recipes to include attractive flavours aimed at a broad target group. Stylish, refreshing with a new flavour and innovative vitamin complexes.
Global Player
Available in 57 countries around the world
Turbocharged sales
Over 250 million cans sold in 2023
Social Media
More than 285 million social media contacts
Awarded by the industry
Flavoured Energy
New energy in the energy drink segment
The new varieties have impressed effect® consumers since 2017 with their special compositions and colourful packaging. The tastes and packaging were developed on the basis of in-depth target group analyses. The results have proved the inventors absolutely right since their introduction: in the first year, more than ten million cans of Flavoured Tastes were already sold in Germany.
More energy.
Discover our entire range
effect® on Instagram
🔥 ENERGY TO THE ENDZONE.
Wir sind Official Naming-Right-Partner der @germanfootballleague – und bringen mehr als nur Support aufs Feld.
effect® ENERGY ist der Boost, der Players, Fans und alle, die Vollgas geben, bis zur letzten Sekunde antreibt. Vom Kickoff bis zum Touchdown, von der Sideline bis zur Endzone – wir liefern die Power, die den Unterschied macht.
Full Power. Full Focus. Kein Play ohne uns.
effect® ENERGY GFL – Energie, die jedes Game verändert. 🏈💥
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🔥 ENERGY TO THE ENDZONE.
We’re the Official Naming Rights Partner of the @germanfootballleague – and we’re bringing more than just support to the field.
effect® ENERGY is the boost that powers players, fans, and everyone going full throttle until the final second. From kickoff to touchdown, from the sideline to the endzone – we deliver the energy that makes the difference.
Full Power. Full Focus. No play without us.
effect® ENERGY GFL – energy that changes every game. 🏈💥
Strong Attitude. Pure Performance. 🔥
Unser AMG vereint sportliche Eleganz, kompromisslose High Performance und einen Sound, der direkt unter die Haut geht – im effect®-Look ein Statement auf jeder Straße.
Für den Extra-Boost: effect® BLACK AÇAÍ – fruchtig-prickelnde Açaí-Power, halal zertifiziert.
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Strong Attitude. Pure Performance. 🔥
Our AMG combines sporty elegance, uncompromising high performance, and a sound that hits you right under the skin — wrapped in the effect® look, it makes a statement on every street.
For the extra boost: effect® BLACK AÇAÍ – fruity, sparkling açaí power, halal certified. 💥
Power After Sunset. 🌙⚡
Ramadan Kareem! HABIBI BERRY – perfekt zum Fastenbrechen und für lange Ramadan-Nächte. 💜
Tradition trifft Innovation: Zum Iftar verschmelzen süße Himbeere, saftige Traube und schwarze Johannisbeere zu einem fruchtigen Geschmack mit orientalischem Touch.
Fruchtig. Orientalisch. Halal.
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Power After Sunset. 🌙⚡
Ramadan Kareem! HABIBI BERRY – perfect for breaking your fast and powering long Ramadan nights. 💜
Tradition meets innovation: At Iftar, sweet raspberry, juicy grape, and blackcurrant come together in a fruity blend with an oriental touch.
Fruity. Oriental. Halal.
Mit welchem Kostüm seid ihr dieses Jahr unterwegs? 🎉🙌
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What’s your costume this year? Tell us below! 🎉👇
Legitim, oder? 😎
PS: Happy Valentine’s Day 💘
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Legit, right? 😎
PS: Happy Valentine’s Day 💘
Welcher Anmachspruch hat bei euch bisher am besten gezogen? 😏🔥
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Which pick-up line has worked best for you so far? 😏🔥
KÖLLE ALAAF 🥳
Die 5. Jahreszeit hittet anders. Glitzer im Gesicht, Stimme weg, irgendwo läuft VIVA COLONIA – und effect® MIX? Muss dabei sein.
Mit welchem Kostüm zieht ihr dieses Jahr durch die Straßen? 😏🎉
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KÖLLE ALAAF 🥳
Carnival season hits different. Glitter on your face, voice gone, VIVA COLONIA on repeat – and effect® MIX? A must.
What costume are you rocking in the streets this year? 😏🎉
❗️GEWINNSPIEL BEENDET❗️
FALL IN LOVE mit unserem RETRO SLIM FLOW COOLER – inklusive passender Drinks 😍
Ready für Schmetterlinge im Bauch?
So bist du dabei:
♥️ @effectenergy folgen
♥️ Beitrag liken
♥️ 2 Freund*innen in den Kommentaren markieren
OPTIONAL:
🥰 Extra Love gibt’s, wenn du den Post in deiner Story teilst 🍀
Wenn dein Heart jetzt nicht skippt, wissen wir auch nicht weiter.
Das Gewinnspiel endet am Donnerstag, den 26.02. um 13:00 Uhr. Der/die Gewinner:in wird anschließend nach dem Zufallsprinzip ermittelt und via Message benachrichtigt. Das Gewinnspiel steht in keiner Verbindung zu Facebook oder Instagram und wird auch in keiner Weise von Facebook oder Instagram gesponsert, unterstützt oder organisiert. Teilnahmeberechtigt sind nur Personen ab 18 Jahren in Deutschland. TeilnehmerInnen unter 18 Jahren können von dem Gewinnspiel auch nach Ziehung ausgeschlossen werden. Der Rechtsweg ist ausgeschlossen.
#giveaway #gewinnspiel #valentinsday #valentinstag
Wir sind für euch da! 🙂↕️
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We’ve got you! 🙂↕️
#superbowl #football
Super Bowl Vibes on! 🏈🔥 Natürlich darf effect® bei so einer langen Nacht nicht fehlen - für uns ganz klar der wahre MVP! 🙌
Habt ihr eure Drinks schon kalt gestellt?
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Super Bowl vibes on! 🏈🔥 Of course, effect® is a must for such a long night - for us, it’s the real MVP! 🙌
Have you chilled your drinks yet?
#superbowl #football #energydrink #mvp
effect® VODKA AÇAÍ 🤤
Unser Signature Drink RUBY ROCK® – fruchtige Açaí-Noten treffen granitgefilterten @9milevodka. Mit 10 % Kick bereit für Nächte, die man nie vergisst.
👉 Im Handel, bei ninetythree.shop oder Amazon erhältlich.
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effect® VODKA AÇAÍ 🤤
Our signature drink RUBY ROCK® – fruity açaí notes meet granule-filtered @9milevodka. With 10 % kick, ready for nights you’ll never forget.
#effectmix #rtd #readytodrink #drinkresponsibly
GASTRONOMY
We are the turbo for success
We are the specialists for creative marketing solutions and successful brand management. With our in-depth expertise in the gastronomy, we make our brands emotionally tangible on the scene over and again. This is where the brands of the MBG Group are at home. This is where their journey begins. This is where they become successful. In two of the three properties in Germany’s top restaurants, our brands are on the menu and generate tasty sales.
Customers
Over 8,900 gastronomy customers
Turbocharged sales
Over 1,500 connected beverage wholesalers
Top gastronomy
Almost 70% of Germany’s top restaurants trust us
RETAIL SECTOR
POS expertise across the board
Taking place in nightlife, we present our brands as unique experiences. This way, they are recognised and loved in retail. MBG Group brands are available at 40,000 food retailers. A further 800 beverage wholesalers and over 12,000 petrol stations have listed the successful brands. Thanks to specialists’ comprehensive brand support, the retail sector achieves top results without comparison.
Customers
We support over 40,000 retail customers
Turbocharged sales
We support over 50 key account centres
Petrol stations
We supply over 12,000 filling stations
Brand Management
Lena Stuckenbrock
Phone +49 5251 546 0
Downloads
For more information, see the downloads below.