Bombastic flavours and explosive designs for more energy.

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effect® FLAVOURED ENERGY

Soft drink. Hard taste.

Since 2002, effect® has successfully focused on the classic energy drink flavour. With the 15 dots, the brand has confidently become the clear number one amongst German energisers. In 2017, the energy drink expands its range with new recipes to include attractive flavours aimed at a broad target group. Stylish, refreshing with a new flavour and innovative vitamin complexes.

Global Player

Available in 57 countries around the world

Turbocharged sales

Over 250 million cans sold in 2023

Social Media

More than 285 million social media contacts

Awarded by the industry

Flavoured Energy

New energy in the energy drink segment

The new varieties have impressed effect® consumers since 2017 with their special compositions and colourful packaging. The tastes and packaging were developed on the basis of in-depth target group analyses. The results have proved the inventors absolutely right since their introduction: in the first year, more than ten million cans of Flavoured Tastes were already sold in Germany.

More energy.

Discover our entire range

effect® on Instagram

XMAS INCOMING! 🎅🔥 Geschenke für die krasseste Community? Klar, die stehen ganz oben auf der Liste! Wir haben coole Pakete für euch zusammengestellt – also nicht verpassen und mitmachen! 🎁
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XMAS INCOMING! 🎅🔥 Gifts for the best community? Of course, they’re at the top of the list! We’ve put together some awesome packages for you – don’t miss out, join in! 🎁

#effect #effectenergy #giveaway #xmas #christmas #christmasgiveaway
Gönnermodus on: Der beste Reim auf HABIBI BERRY bekommt 3x Trays unserer neuen Sorte 🍇💜. LET‘SSSS GO! 🔥 #effect #effectenergy #rewe #energydrink #energy
Steig ein, Habibi 😘🤝

#effect #effectenergy #energydrink #habibi #berry #ronbielecki
Tuning-Fans aufgepasst! Wir verlosen in Kooperation mit @maxtondesign_germany 3x2 Tickets für die @essenmotorshow 🏎️🔥

Wie funktioniert’s? 
1️⃣ Folge @effectenergy & @maxtondesign_germany
2️⃣ Beitrag liken 
3️⃣ Markiere deine Tuning-Buddies, die unbedingt von diesem Gewinnspiel erfahren müssen

Viel Glück! 🍀 

Das Gewinnspiel endet am Mittwoch, den 27.11. um 13:00 Uhr. Der/die Gewinner:in wird anschließend nach dem Zufallsprinzip ermittelt und via Message benachrichtigt. Das Gewinnspiel steht in keiner Verbindung zu Facebook oder Instagram und wird auch in keiner Weise von Facebook oder Instagram gesponsert, unterstützt oder organisiert. Teilnahmeberechtigt sind nur Personen ab 18 Jahren in Deutschland. TeilnehmerInnen unter 18 Jahren können von dem Gewinnspiel auch nach Ziehung ausgeschlossen werden. Der Rechtsweg ist ausgeschlossen.

#effect #effectenergy #energydrink #gewinnspiel #giveaway #ems #essenmotorshow #maxtondesign #tuning #cars
Schmeckt genauso krass, wie es aussieht! 🍇💥 SKALA 1 - 10: wie sehr feiert ihr HABIBI BERRY? Ballert es in die Kommentare! 👇💯 

#effect #effectenergy #energydrink #newtaste #habibi #berry #energy #drink #drinks
Jetzt ist es raus… sorry Mama ❤️😂 #effect #effectenergy #energydrink #viral #sorrymama
effect® HABIBI BERRY goes Big Apple! 🤩🌃🗽✨ Spotted in NYC by @dennis_leuchter – thanks for the video! 🍇

#effect #energy #habibi #berry #newyork #newyorkcity
Habt ihr unsere neue Sorte HABIBI BERRY schon bei @rewe entdeckt? GÖNNT EUCH! 😍🚀🤌

#effect #effectenergy #energydrink #viral #habibi #berry
Welche Tuning-Teile sollen wir beim nächsten Mal verlosen? 👀

Gemeinsam mit unserem Tuning-Partner @maxtondesign_germany haben wir kürzlich einen Heckansatz, Heckspoiler und eine Frontspoilerlippe an unsere Community verlost – und die Gewinner konnten die Montage live in Melle verfolgen! 🤝

#effect #effectenergy #maxtondesign #tuning #cars #auto #heckspoiler #heckansatz #frontspoiler
PT. 2 // @schubi_akpella wieder alles abgerissen 😤🧨🔥 powered by effect®

#schubiakpella #viral #effect #effectenergy #deutschrap
GASTRONOMY

We are the turbo for success

We are the specialists for creative marketing solutions and successful brand management. With our in-depth expertise in the gastronomy, we make our brands emotionally tangible on the scene over and again. This is where the brands of the MBG Group are at home. This is where their journey begins. This is where they become successful. In two of the three properties in Germany’s top restaurants, our brands are on the menu and generate tasty sales.

Customers

Over 8,900 gastronomy customers

Turbocharged sales

Over 1,500 connected beverage wholesalers

Top gastronomy

Almost 70% of Germany’s top restaurants trust us

RETAIL SECTOR

POS expertise across the board

Taking place in nightlife, we present our brands as unique experiences. This way, they are recognised and loved in retail. MBG Group brands are available at 40,000 food retailers. A further 800 beverage wholesalers and over 12,000 petrol stations have listed the successful brands. Thanks to specialists’ comprehensive brand support, the retail sector achieves top results without comparison.

Customers

We support over 40,000 retail customers

Turbocharged sales

We support over 50 key account centres

Petrol stations

We supply over 12,000 filling stations

Brand Management
Lena Stuckenbrock
Phone +49 5251 546 0

Downloads
For more information, see the downloads below.