Since 2002, effect® has successfully focused on the classic energy drink flavour. With the 15 dots, the brand has confidently become the clear number one amongst German energisers. In 2017, the energy drink expands its range with new recipes to include attractive flavours aimed at a broad target group. Stylish, refreshing with a new flavour and innovative vitamin complexes.
Global Player
Turbocharged sales
Social Media
The new varieties have impressed effect® consumers since 2017 with their special compositions and colourful packaging. The tastes and packaging were developed on the basis of in-depth target group analyses. The results have proved the inventors absolutely right since their introduction: in the first year, more than ten million cans of Flavoured Tastes were already sold in Germany.
Schnell, Schneller, @schubi_akpella! 😤⚡️
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Fast, faster, @schubi_akpella! 😤⚡️
#fy #fyp #viral #schubiakpella #effectenergy
Luisa hat’s geschafft – ihr Audi A3 ist das Gewinnerfahrzeug! 🔥
Der Umbau läuft schon auf Hochtouren… Und am 29.11. heißt’s: Spotlight on!
Sei live dabei, wenn wir das Ergebnis auf der Essen Motor Show – direkt am @maxtondesign_germany Stand mit @zoki.speed – enthüllen 👀
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Luisa did it – her Audi A3 is the winning car! 🔥
The transformation is already in full swing… and on November 29, it’s time to say: Spotlight on!
Be there live when we unveil the final result at the Essen Motor Show – right at the @maxtondesign_germany booth together with @zoki.speed 👀
#effect #effectenergy #effectyourenergizer #effecttuneitup #tuneitup #essenmotorshow #ems #winner #thewinner #audi #audia3 #giveaway #gewinnspiel #winwinwin #tuning #tuningcar #tuningcars #car #cars
Retro’s back – and cooler than ever 🧊Jetzt einen unserer effect® RETRO COOLER auf ninetythree.shop bestellen & gratis Dosen sichern - nur solange der Vorrat reicht!
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Retro’s back – and cooler than ever 🧊 Order one of our effect® RETRO COOLERS now at ninetythree.shop and get free cans – only while supplies last!
#effect #effectenergy #effectyourenergizer #cooler #kühlschrank #energydrink
@backiosk in Köln ist @justin.prince APPROVED 💪🔥
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@backiosk in Cologne is @justin.prince APPROVED 💪🔥
#effect #effectenergy #effectyourenergizer #justinprince #kiosk #branding
Neuer Look für den @backiosk in Köln 👀
effect® hat dem Spot ein komplettes Makeover verpasst – jetzt sieht man auf den ersten Blick, wo’s unsere Drinks gibt 🤝
Wer hat das neue Branding schon gesehen?
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Fresh look for @backiosk in Cologne 👀
effect® just dropped a full makeover – now it’s crystal clear where to grab your Energy 🤝
Who’s seen the new branding?
#effect #effectyourenergizer #effectenergy #kiosk #kioskdesign #branding #backiosk #köln #cologne
LAST MINUTE HALLOWEEN DRINK INSPO 🎃 schaurig süß, cotton-candy vibes 🍬💗 mit effect® BUBBLE GUM – trust me, it hits 👀
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LAST MINUTE HALLOWEEN DRINK INSPO 🎃 spooky sweet, full of cotton-candy vibes 🍬💗 made with effect® BUBBLE GUM – trust me, it hits 👀
#effect #effectenergy #effectyourenergizer #halloween #spooky #spookyseason #drink #drinksinspo
HAPPY HALLOWEEN 🎃
RUBY ROCK or Ghoul’s Guava Elixir –
welcher Drink begleitet dich durch die gruseligste Nacht des Jahres? 👻🍸
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HAPPY HALLOWEEN 🎃
RUBY ROCK or Ghoul’s Guava Elixir –
which drink will get you through the spookiest night of the year? 👻🍸
#effect #effectenergy #effectyourenergizer #halloween #halloweendrinks #drink #drinks #spooky
Wenn die Nacht lebt – bleib wach. 👻🦇
effect®️ Energy – dein Boost für Halloween.
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When the night comes alive – stay awake. 👻🦇
effect®️ Energy – your boost for Halloween.
#effect #effectenergy #effectyourenergizer #halloween
Mit effect® wurde die @casasquad.hausparty Halloween Edition so richtig aufgemischt! 🎃🔥
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The @casasquad.hausparty Halloween Edition got seriously fired up with effect®! 🎃🔥
#effect #effectenergy #effectmix #9milevodka #vodka #halloween #halloweenparty #party #spooky #spookyseason #drink #drinks
Ghoul’s Guava Elixir ⚡️ Dieser spooky Drink hat nicht nur eine krasse Farbe, sondern ist auch schnell zubereitet – perfekt für deine Halloween-Party! 💀
Rezept:
100 ml effect®️ GUAVA MASSIVE
100 ml Sprite
20 ml Blue Curaçao
10 ml Grenadine
Happy Halloween! 🎃
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Ghoul’s Guava Elixir ⚡️
This spooky drink doesn’t just look insane – it’s super easy to make and perfect for your Halloween party! 💀
Recipe:
100 ml effect®️ GUAVA MASSIVE
100 ml Sprite
20 ml Blue Curaçao
10 ml Grenadine
Happy Halloween! 🎃
#effect #effectenergy #energydrink #halloween #spooky #spookyseason #horror #halloweendrinks
Das Gewinnerfahrzeug steht fest! 🏎️💥
Ein schneller Recap der Top 3 Finalisten von TUNE IT UP – danke an alle, die mitgemacht und mitgefiebert haben! 🙌
Jetzt geht’s an den Umbau, damit das Fahrzeug pünktlich zur Essen Motor Show am Maxton Design Stand ready ist.
Wir sind hyped und gespannt aufs finale Ergebnis.
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The winning car is set! 🏎️💥
Here’s a quick recap of the Top 3 finalists from TUNE IT UP – thanks to everyone who joined and cheered along! 🙌
Now it’s time for the build, so the car will be ready for the Essen Motor Show at the Maxton Design stand.
We’re hyped and can’t wait to see the final result!
#effect #effectenergy #effectyourenergizer #energydrink #effecttuneitup #tuneitup #tuning #tuningcar #tuningcars #car #giveaway #giveaways #winwinwin #recap #bts
effect® goes Vienna! 🚀 Kostenlose Drinks, 100% Geschmack & Energy-Boost! Next stop? Drop deine City in die Comments… 🤜🤛
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effect® goes Vienna! 🚀 Free drinks, 100% flavour & energy boost! Next stop? Drop your city in the comments… 🤜🤛
#effect #effectenergy #effectyourenergizer #sampling #forfree #drinks #wien #vienna
We are the specialists for creative marketing solutions and successful brand management. With our in-depth expertise in the gastronomy, we make our brands emotionally tangible on the scene over and again. This is where the brands of the MBG Group are at home. This is where their journey begins. This is where they become successful. In two of the three properties in Germany’s top restaurants, our brands are on the menu and generate tasty sales.
Top gastronomy
Taking place in nightlife, we present our brands as unique experiences. This way, they are recognised and loved in retail. MBG Group brands are available at 40,000 food retailers. A further 800 beverage wholesalers and over 12,000 petrol stations have listed the successful brands. Thanks to specialists’ comprehensive brand support, the retail sector achieves top results without comparison.
Brand Management
Lena Stuckenbrock
Phone +49 5251 546 0
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