Since 2002, effect® has successfully focused on the classic energy drink flavour. With the 15 dots, the brand has confidently become the clear number one amongst German energisers. In 2017, the energy drink expands its range with new recipes to include attractive flavours aimed at a broad target group. Stylish, refreshing with a new flavour and innovative vitamin complexes.
Global Player
Turbocharged sales
Social Media
The new varieties have impressed effect® consumers since 2017 with their special compositions and colourful packaging. The tastes and packaging were developed on the basis of in-depth target group analyses. The results have proved the inventors absolutely right since their introduction: in the first year, more than ten million cans of Flavoured Tastes were already sold in Germany.
🔥 Euer TUNE IT UP-Favorit? JONAS H.! 🔥
BMW E46 Coupé | 231 PS | 3.0L Power pur
Hat er das Zeug zum Mega-Tuning im Wert von 20.000 €?
👉 VOTE jetzt für Jonas!
tuneitup.effect-energy.com
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🔥 Your TUNE IT UP favorite? JONAS H.! 🔥
BMW E46 Coupé | 231 HP | Pure 3.0L Power
Does he have what it takes to win the €20,000 tuning boost?
👉 VOTE now for Jonas!
tuneitup.effect-energy.com
#effect #effectyourenergizer #effecttuneitup #effectenergy #tuneitup #votevote #votevotevote #giveaway #tuning #tuningcar #tuningcars #bmw #bmwpower #bmwe46 #e46couре #e46life #e46bmwnation #e46gang
🔥 Eure TUNE IT UP-Favoritin? LUISA K.! 🔥
Audi A3 8Y S-Line | 150 PS | 2.0L Diesel-Power
Hat sie das Zeug zum Mega-Tuning im Wert von 20.000 €?
👉 VOTE jetzt für Luisa!
tuneitup.effect-energy.com
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🔥 Your TUNE IT UP favorite? LUISA K.! 🔥
Audi A3 8Y S-Line | 150 HP | Pure 2.0L Diesel Power
Does she have what it takes to win the €20,000 tuning boost?
👉 VOTE now for Luisa!
tuneitup.effect-energy.com
#effect #effectyourenergizer #effecttuneitup #effectenergy
#tuneitup #votevote #votevotevote #giveaway #tuning
#tuningcar #tuningcars #audi #audia3 #audia38y #audiclub
#audilove #audilife
🔥 Euer TUNE IT UP-Favorit? SEBASTIAN M.! 🔥
Nissan 370Z | 327 PS | 3.7L Benzin-Power
Hat er das Zeug zum Mega-Tuning im Wert von 20.000 €?
👉 VOTE jetzt für Sebastian!
tuneitup.effect-energy.com
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🔥 Your TUNE IT UP favorite? SEBASTIAN M.! 🔥
Nissan 370Z | 327 HP | Pure 3.7L Petrol Power
Does he have what it takes to win the €20,000 tuning boost?
👉 VOTE now for Sebastian!
tuneitup.effect-energy.com
#effect #effectyourenergizer #effecttuneitup #effectenergy #tuneitup #votevote #votevotevote #giveaway #tuning #tuningcar #tuningcars #nissan #nissan370z #nissanlovers #nissangang #nissanforlife
Die Entscheidung liegt in DEINER Hand! 🚀
Unsere Top 3 – Luisa, Jonas & Sebastian – haben alles gegeben. Jetzt zählt nur eins: deine Stimme!
Wer holt das 20.000 €-Tuning & den Platz auf der Essen Motor Show? 👀
👉 HIER VOTEN: tuneitup.effect-energy.com
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The decision is in YOUR hands! 🚀
Our Top 3 – Luisa, Jonas & Sebastian – gave it their all. Now there’s only one thing that matters: your vote!
Who will win the €20,000 tuning package & a spot at the Essen Motor Show? 👀
👉 VOTE HERE: tuneitup.effect-energy.com
#effect #effectyourenergizer #effectenergy #effecttuneitup #tuneitup #tuning #tuningcar #tuningcars #car #winwinwin #giveaway
Der Kultgeschmack, den alle kennen 🇹🇷 –
jetzt neu interpretiert mit Energy-Boost! ⚡️
Spritzig, citrusfrisch, leicht floral und voller Energie: effect® GAZOZ.
Ab sofort im Handel & auf ninetythree.shop
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The iconic flavour everyone knows 🇹🇷 –
now reimagined with an energy boost! ⚡️
Refreshing, citrusy, lightly floral, and full of energy: effect® GAZOZ.
Available now in stores & at ninetythree.shop
#effect #effectenergy #effectyourenergizer #newtaste #gazoz #effectgazoz
Audi R8 GT3 😮💨
#effect #effectenergy #effectyourenergizer #audir8gt3 #r8 #gt3 #car #gazoz
Wer ist auch so? 🫣😂
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Who else is like this? 🫣😂
#effect #effectenergy #effectyourenergizer #roboter #supermarkt #angebot #energydrink
BOO’S BREW is bubbling 🧪💀 – mit GAZOZ, 9 MILE Vodka & einem Hauch Waldmeister wird’s unheimlich lecker! 👻
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BOO’S BREW is bubbling 🧪💀 – with GAZOZ, 9 MILE Vodka & a splash of woodruff syrup, it’s frightfully delicious! 👻
#effect #effectenergy #halloween #halloweenseason #spooky #spookyseason #drink #drinks #drinkinspo #halloweendrinks
WELTREKORD mit @gestoert_aber_geil_official & effect®!
Zur Release-Party von Album IIIl ging’s 670 Meter unter die Erde – zum tiefsten DJ-Set der Welt! 🚀
Gemeinsam haben wir Geschichte geschrieben, mit eiskaltem effect® angestoßen und den Vibe gefeiert.
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WORLD RECORD with @gestoert_aber_geil_official & effect®!
To celebrate the release of Album IIIl, we went 670 meters underground – for the deepest DJ set in the world! 🚀
Together, we made history, raised our ice-cold effect® cans, and celebrated the vibe in true style.
#effect #effectenergy #effectyourenergizer #gestörtabergeil #weltrekord #party #album #albumreleaseparty
WIR SAGEN DANKE! 🚀
670 Meter unter Tage – das tiefste DJ‑Set aller Zeiten. Zwei ausverkaufte Shows. Ein Weltrekord.
Als offizielle Partner @effectenergy & @salitosbeer sind wir unfassbar stolz, diesen Moment mit euch erlebt zu haben. Teil von @gestoert_aber_geil_official zu sein, war unvergesslich! 🔥 Gemeinsam haben wir das Album „IIII“ gefeiert – und From The Underground hat Geschichte geschrieben.
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WE SAY THANK YOU! 🚀
670 meters underground — the deepest DJ set ever. Two sold‑out shows. One world record.
As official partners @effectenergy & @salitosbeer, we’re incredibly proud to have shared this moment with you. Being part of @gestoert_aber_geil_official was unforgettable! 🔥 Together, we celebrated the album IIII – and From The Underground made history.
#effect #effectenergy #effectyourenergizer #salitos #salitosbeer #gestörtabergeil #djduo #dj #aftermovie #albumrelease #albumreleaseparty #album
Aftershow-Vibes am Bergwerk! 🔥 Nach den @gestoert_aber_geil_official Albumrelease-Shows in Sondershausen haben wir die Crowd mit Drinks und ordentlich Energy aus unserem Raptor versorgt! 💥
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Aftershow vibes at the mine! 🔥 After the @gestoert_aber_geil_official album release shows in Sondershausen, we powered the crowd with drinks and serious energy straight from our Raptor! 💥
#effect #effectenergy #effectyourenergizer #gestörtabergeil #album #albumreleaseparty #sampling #drinksforfree
🔥 670 Meter unter der Erde. Zwei ausverkaufte Shows. Ein Weltrekord.
@gestoert_aber_geil_official haben ihr neues Album „IIII“ mit zwei einzigartigen Releasekonzerten gefeiert – und dabei Geschichte geschrieben: das tiefste DJ-Set der Welt.
Wir von effect® waren mittendrin – nicht nur als Sponsor, sondern als Teil dieses Wahnsinnsmoments.
🚀 Weltrekord mit Bass, Beats und ordentlich Energy. ❤️🔥
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🔥 670 meters underground. Two sold-out shows. One world record.
@gestoert_aber_geil_official celebrated their new album “IIII” with two unique release concerts – making history with the deepest DJ set ever.
We at effect® were right in the middle of it – not just as sponsors, but as part of this insane moment.
🚀 World record with bass, beats and pure energy. ❤️🔥
#effect #effectenergy #effectyourenergizer #gestörtabergeil #djs #bergwerk #albumreleaseparty #album #happyrelease #weltrekord #djset #untertage
We are the specialists for creative marketing solutions and successful brand management. With our in-depth expertise in the gastronomy, we make our brands emotionally tangible on the scene over and again. This is where the brands of the MBG Group are at home. This is where their journey begins. This is where they become successful. In two of the three properties in Germany’s top restaurants, our brands are on the menu and generate tasty sales.
Top gastronomy
Taking place in nightlife, we present our brands as unique experiences. This way, they are recognised and loved in retail. MBG Group brands are available at 40,000 food retailers. A further 800 beverage wholesalers and over 12,000 petrol stations have listed the successful brands. Thanks to specialists’ comprehensive brand support, the retail sector achieves top results without comparison.
Brand Management
Lena Stuckenbrock
Phone +49 5251 546 0
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