Bombastic flavours and explosive designs for more energy.


Soft drink. Hard taste.

Since 2002, effect® has successfully focused on the classic energy drink flavour. With the 15 dots, the brand has confidently become the clear number one amongst German energisers. In 2017, the energy drink expands its range with new recipes to include attractive flavours aimed at a broad target group. Stylish, refreshing with a new flavour and innovative vitamin complexes.

Global Player

Available in 57 countries around the world

Turbocharged sales

Over 120 million cans sold in 2022

Social Media

More than 285 million social media contacts

Awarded by the industry

Flavoured Energy

New energy in the energy drink segment

The new varieties have impressed effect® consumers since 2017 with their special compositions and colourful packaging. The tastes and packaging were developed on the basis of in-depth target group analyses. The results have proved the inventors absolutely right since their introduction: in the first year, more than ten million cans of Flavoured Tastes were already sold in Germany.

More energy.

Multiple awards. Simply unique.

effect® on Instagram

Erschöpft? Tanke jetzt Power ganz ohne Zucker mit  effect® ZERO sugarfree 🤩

#effect #yourenergizer #power #zero #sugarfree
ALL NIGHT LONG - effect® Classic ist immer mit am Start 🤩

#effect #energy #allnightlong #Classic #immermitamstart
Immer diese Ausreden🤧 #effect #effectenergy
❤️‍🔥Gewinne für dich und deine Party Crew ein RUBY ROCK Package im @drip_club_schnelldorf ❤️‍🔥
1x Lounge für 8 People
1x1,75l 9 MILE Vodka + effect® BLACK AÇAÍ
Areyou readyto RUBY ROCK❗️❓
Dann mach jetzt mit!

1.@effectenergy & @drip_club_schnelldorf folgen
2.Diesen Beitrag liken
3.#rubyrockdripclub in die Comments posten
Das Gewinnspiel endet am 06.10.2023 um 13:00 Uhr. Die Lounge wird für 8 Personen am 14.10.2023 verlost. Der / die GewinnerIn wird anschließend nach dem Zufallsprinzip ermittelt und via Message benachrichtigt. Das Gewinnspiel steht in keiner Verbindung zu Facebook oder Instagram und wird auch in keiner Weise von Facebook oder Instagram gesponsert, unterstützt oder organisiert. Teilnahmeberechtigt sind nur Personen ab 18 Jahren in Deutschland. TeilnehmerInnen unter 18 Jahren können von dem Gewinnspiel auch nach Ziehung ausgeschlossen werden. Der Rechtsweg ist ausgeschlossen.
#effectrubyrock #dripclubschnelldorf #effectblackacai #partycrew #areyoureadytorubyrock
Party like a RUBY ROCKSTAR❤️‍🔥
effect RUBY ROCK x Drip Club Drink Special : 6€
💥Mit full Energy durch die nächste PARTYNACHT💥
Are you ready to RUBY ROCK❓
#effectrubyrock #dripclubschnelldorf #effectblackacai #partycrew #areyoureadytorubyrock
❗️RUBY ROCK mademedo this❗️
effect®️ RUBY ROCK x @clubcapitolhagen 
Drink Special : 4,50 €
💥Mit full Energy durch die nächste PARTYNACHT💥
Are you ready to RUBY ROCK?❤️‍🔥
#effectrubyrock #capitolhagen #effectblackacai#partycrew #areyoureadytorubyrock
SIP AND SMILE mit effect® BUBBLE GUM 🍬 @justin.prince 

#effect #yourenergizer #bubblegum #sipandsmile
Unforgettable moments- unforgettable drinks 🤩

#effect #yourenergizer #unforgettable #festival #moments
We LOVE effect® ice sticks ❄️❤️

#effect #icesticks #weloveit

#effect #yourenergizer #crazynight #noeffectnoparty
Dorf oder Stadt? 🏡🥰
#effect #effectenergy
Verleihe deinem Tag den perfekten Kickstart mit effect® BLACK AÇAÍ 🖤⚡️

#effect #yourenergizer #blackacai #startstrong

We are the turbo for success

We are the specialists for creative marketing solutions and successful brand management. With our in-depth expertise in the catering industry, we make our brands emotionally tangible on the scene over and again. This is where the brands of the MBG Group are at home. This is where their journey begins. This is where they become successful. In two of the three properties in Germany’s top restaurants, our brands are on the menu and generate tasty sales.


Over 14,000 catering customers

Turbocharged sales

Over 850 connected beverage wholesalers

Top catering

Almost 70% of Germany’s top restaurants trust us


POS expertise across the board

Taking place in nightlife, we present our brands as unique experiences. This way, they are recognised and loved in retail. MBG Group brands are available at 40,000 food retailers. A further 800 beverage wholesalers and over 12,000 petrol stations have listed the successful brands. Thanks to specialists’ comprehensive brand support, the retail sector achieves top results without comparison.


We support over 40,000 retail customers

Turbocharged sales

We support over 50 key account centres

Petrol stations

We supply over 12,000 filling stations

Brand Management
Lena Homburg
Phone +49 5251 546 0

For more information, see the downloads below.