Bombastic flavours and explosive designs for more energy.
effect® FLAVOURED ENERGY
Soft drink. Hard taste.
Since 2002, effect® has successfully focused on the classic energy drink flavour. With the 15 dots, the brand has confidently become the clear number one amongst German energisers. In 2017, the energy drink expands its range with new recipes to include attractive flavours aimed at a broad target group. Stylish, refreshing with a new flavour and innovative vitamin complexes.
Global Player
Available in 57 countries around the world
Turbocharged sales
Over 250 million cans sold in 2023
Social Media
More than 285 million social media contacts
Awarded by the industry
Flavoured Energy
New energy in the energy drink segment
The new varieties have impressed effect® consumers since 2017 with their special compositions and colourful packaging. The tastes and packaging were developed on the basis of in-depth target group analyses. The results have proved the inventors absolutely right since their introduction: in the first year, more than ten million cans of Flavoured Tastes were already sold in Germany.
More energy.
Discover our entire range
effect® on Instagram
READY TO DRINK. READY TO PARTY. ✌️ Mit effect® MIX auf Cenkgo’s @casasquad.hausparty 💥 Welche Pläne habt ihr für dieses Wochenende?
_
READY TO DRINK. READY TO PARTY. ✌️With effect® MIX at Cenkgo’s @casasquad.hausparty 💥 What are your plans for this weekend?
#effect #effectmix #hausparty #party #goodvibes
Beim Dönermann des Vertrauens darf der Klassiker nicht fehlen - aber mit dem Extra Energy-Kick, der dich wach hält.
Unsere Wahl ist klar: Dönerbox mit alles & dazu effect® GAZOZ 🔥
Wer hat den Taste schon probiert? 👀🙌
_
At your trusted kebab spot, the classic can’t be missing –
with an extra energy kick to keep you going ⚡
Our choice is clear: a kebab box with everything, paired with effect® GAZOZ 🔥
Who’s already tried the taste? 👀🙌
#effect #effectyourenergizer #energydrink #gazoz #uludağ
Must-Have für jede Werkstatt: unser effect® COOLER 🔧🛞
Eisgekühlte Drinks immer griffbereit – dazu ein Retro-Look, der sofort ins Auge fällt.
Wer muss auch unbedingt einen haben? 👀🙌
SHOP NOW: ninetythree.shop
_
A must-have for every workshop: our effect® COOLER 🔧🛞
Keep your drinks ice-cold and always within reach – with a retro look that really stands out.
Who else needs one? 👀🙌
SHOP NOW: ninetythree.shop
#effect #effectyourenergizer #cooler #kühlschrank #energydrinks
effect® GAZOZ musst du probiert haben 🤤 Süß, angenehm sprudlig und mit frischen Citrusnoten 🍋 Für uns ganz klar eine 12/10 – aber überzeug dich am besten selbst 👀
Im Handel & bei ninetythree.shop!
_
You have to try effect® GAZOZ 🤤 Sweet, refreshingly fizzy, with bright citrus notes 🍋 For us, it’s a solid 12/10 – but see for yourself 👀
Available in stores & at ninetythree.shop!
#effect #gazoz #uludağ #döner #dönerkebab
Hättet ihr es erraten? 😅
_
Would you have guessed it? 😅
#effect #effectenergy #energydrink #energydrinks #ems
Süß, sprudelnd & voller Citrus-Kick 🍋⚡ – das ist effect®️ GAZOZ!
Wir geben GAZ mit unserem neuesten Geschmack. Schon probiert?
Erhältlich im Handel oder online in unserem Shop: ninetythree.shop.
_
Sweet, fizzy & packed with a citrus kick 🍋⚡ – that’s effect®️ GAZOZ!
We’re bringing the GAZ with our newest flavor. Have you tried it yet?
Available in stores or online at our shop: ninetythree.shop.
#effect #effectyourenergizer #newflavour #citruskick #tryitout
POWER, PS & ENERGY ❤️🔥
Unser effect®️ AMG GT C Roadster bringt genauso viel Adrenalin wie dein Lieblingsdrink.
Ready to Turn heads? 🏎️💨
_
POWER, HP & ENERGY ❤️🔥
Our effect®️ AMG GT C Roadster delivers as much adrenaline as your favorite drink.
Ready to turn heads? 🏎️💨
#effect #effectenergy #effectyourenergizer #energydrink #car
SO HYPEEEED – wir starten mit voller Power ins neue Jahr! 😎
Mit effect® feiern wir energiegeladen die letzten Stunden des Jahres ❤️🔥✌🏻
Egal, wie ihr ins neue Jahr rutscht: Mit dem richtigen Energy-Boost bleibt die Stimmung on point!
2026 incoming – wie startet ihr ins neue Jahr ?
Der perfekte Drink, um ins neue Jahr zu starten - Zeit für unseren RUBY ROCK!
Mix it up:
⚡️ 40 ml @9milevodka
⚡ 250 ml effect® BLACK AÇAÍ
⚡️ mit saisonalen Beeren garnieren
Cheers! 🤝
MERRY CHRISTMAS, FRIENDS! 👀♥️
Das ganze effect®️ Team wünscht euch eine tolle Weihnachtszeit mit euren Liebsten – lasst es euch richtig gut gehen! Danke für ein krasses Jahr 2025! 👊
Cheers ✨
#effectenergy #merrychristmas #effectsantaiscoming
Die andere Art, den Weihnachtsbaum zu schmücken 🎄
Wie schmückt ihr euren Baum? Reichlich Lichterketten… und eine Prise effect®️!⚡
#effect #effectenergy #xmas #carcommunity
Energy + Milch?! 👀
Trust the process 😳🔥
Griechischer Joghurt
Milch 3,5%
effect®️ GAZOZ
Honig-Sirup
⏰ ab ins Gefrierfach
… und plötzlich hast du dein neues Lieblings-Dessert 🎄
_
Energy + milk?! 👀
Trust the process 😳🔥
Greek yogurt
Milk 3.5%
effect®️ GAZOZ
Honey syrup
⏰ into the freezer
… and suddenly you’ve got your new favorite dessert 🎄
#effect #ninjacreami #ninja #christmas #christmasdrinks
GASTRONOMY
We are the turbo for success
We are the specialists for creative marketing solutions and successful brand management. With our in-depth expertise in the gastronomy, we make our brands emotionally tangible on the scene over and again. This is where the brands of the MBG Group are at home. This is where their journey begins. This is where they become successful. In two of the three properties in Germany’s top restaurants, our brands are on the menu and generate tasty sales.
Customers
Over 8,900 gastronomy customers
Turbocharged sales
Over 1,500 connected beverage wholesalers
Top gastronomy
Almost 70% of Germany’s top restaurants trust us
RETAIL SECTOR
POS expertise across the board
Taking place in nightlife, we present our brands as unique experiences. This way, they are recognised and loved in retail. MBG Group brands are available at 40,000 food retailers. A further 800 beverage wholesalers and over 12,000 petrol stations have listed the successful brands. Thanks to specialists’ comprehensive brand support, the retail sector achieves top results without comparison.
Customers
We support over 40,000 retail customers
Turbocharged sales
We support over 50 key account centres
Petrol stations
We supply over 12,000 filling stations
Brand Management
Lena Stuckenbrock
Phone +49 5251 546 0
Downloads
For more information, see the downloads below.