Bombastic flavours and explosive designs for more energy.
effect® FLAVOURED ENERGY
Soft drink. Hard taste.
Since 2002, effect® has successfully focused on the classic energy drink flavour. With the 15 dots, the brand has confidently become the clear number one amongst German energisers. In 2017, the energy drink expands its range with new recipes to include attractive flavours aimed at a broad target group. Stylish, refreshing with a new flavour and innovative vitamin complexes.
Global Player
Available in 57 countries around the world
Turbocharged sales
Over 250 million cans sold in 2023
Social Media
More than 285 million social media contacts
Awarded by the industry
Flavoured Energy
New energy in the energy drink segment
The new varieties have impressed effect® consumers since 2017 with their special compositions and colourful packaging. The tastes and packaging were developed on the basis of in-depth target group analyses. The results have proved the inventors absolutely right since their introduction: in the first year, more than ten million cans of Flavoured Tastes were already sold in Germany.
More energy.
Discover our entire range
effect® on Instagram
🏈⚡ ENERGY. EVERY PLAY.
Football ist mehr als ein Spiel. Es ist Leidenschaft, Teamgeist und 100 % Einsatz – bei jedem Snap, jedem Tackle und jedem Touchdown.
Genau deshalb sind wir stolz, als Hauptsponsor und Namensgeber der @germanfootballleague Teil dieser Community zu sein. Gemeinsam bringen wir die Energie aufs Feld – und auf die Tribüne.
effect® ENERGY GFL.
Für alle, die niemals halbe Sachen machen. 💥
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🏈⚡ ENERGY. EVERY PLAY.
Football is more than just a game. It’s passion, teamwork, and 100% commitment — every snap, every tackle, every touchdown.
That’s exactly why we’re proud to be the main sponsor and title partner of the @germanfootballleague. Together, we bring the energy to the field — and to the stands.
effect® ENERGY GFL.
For everyone who never does things halfway. 💥
#effect #effectenergy #gfl #football
🏈⚡ ENERGY. EVERY PLAY.
Football kennt keine halben Sachen. Kein Zurück. Kein „später“. Nur Vollgas – bis zur letzten Sekunde.
Als Hauptsponsor & Namensgeber der @germanfootballleague sind mittendrin, wenn Players und Fans alles geben. Vom Kickoff bis zum Touchdown, von der Sideline bis in die Endzone.
effect® ENERGY GFL 💥
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🏈⚡ ENERGY. EVERY PLAY.
Football is no place for half measures. No turning back. No “later”. Just full throttle – until the very last second.
As the main sponsor & namesake of the @germanfootballleague, we’re right there when players and fans give it their all. From kickoff to touchdown, from the sideline to the end zone.
effect® ENERGY GFL 💥
#effectenergy #gfl #germanfootball #germanfootballleague #football
❗️GEWINNSPIEL ALERT❗️
Wir verlosen das Duo, das jeder Gamer haben will😮💨
Was ihr gewinnen könnt:
🔥 1x PlayStation 5 Pro
🔥 1x effect® RETRO CUBE PRO COOLER
So bist du dabei:
🎮 Folge @effectenergy
🎮 Like diesen Beitrag
🎮 Verrate uns in den Kommentaren: Was ist deine Lieblingssorte von effect® beim zocken?
EXTRA CHANCE 🍀
Teile den Beitrag in deiner Story und markiere uns, damit wir es sehen können 🙌
GOOD LUCK! ❤️
Das Gewinnspiel endet am 21.07. um 13 Uhr. Der/die Gewinner:in wird anschließend nach dem Zufallsprinzip ermittelt und per Direktnachricht benachrichtigt. Das Gewinnspiel steht in keiner Verbindung zu Facebook oder Instagram und wird in keiner Weise von Facebook oder Instagram gesponsert, unterstützt oder organisiert. Teilnahmeberechtigt sind Personen ab 18 Jahren mit Wohnsitz in Deutschland. Der Rechtsweg ist ausgeschlossen.
#giveaway #gewinnspiel #playstation #gaming #gamer
Sommer, Sonne & effect® ICE STICKS ❄️
Mehr braucht’s nicht. Wer ist dabei? 👇👇
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Summer, sun & effect® ICE STICKS ❄️
That’s all you need. Who’s in? 👇👇
#effect #effectenergy #icesticks
🔥 ENERGY TO THE ENDZONE
Wir sind Hauptsponsor & Namensgeber der @germanfootballleague – und wir bringen mehr als nur Support aufs Feld.
effect® ENERGY ist der Boost, der Players, Fans und alle, die Vollgas geben, bis zur letzten Sekunde antreibt. Vom Kickoff bis zum Touchdown, von der Sideline bis zur Endzone – wir liefern die Power, die den Unterschied macht.
Full Power. Full Focus. Kein Play ohne uns.
effect® ENERGY GFL – Energie, die jedes Game verändert. 🏈💥
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🔥 ENERGY TO THE ENDZONE.
We are the title sponsor and official naming partner of the @germanfootballleague — and we bring more than just support to the game.
effect® ENERGY is the boost that powers players, fans, and everyone who goes all-in until the very last second. From kickoff to touchdown, from the sideline to the end zone, we deliver the energy that makes the difference.
Full Power. Full Focus. No play without us.
effect® ENERGY GFL — the energy that changes every game. 🏈💥
#effect #effectenergy #gfl #germanfootball #germanfootballleague
VACAY MOOD ON 🌴☀️ Kennst du schon unsere effect® ICE STICKS? So schmeckt der Sommer! 😍
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VACAY MOOD ON 🌴☀️ Have you tried our effect® ICE STICKS yet? That’s what summer tastes like! 😍
#effect #effectenergy #effectyourenergizer #icesticks
Sonne im Gesicht. Lieblingssong auf Anschlag. Und dein neuer Summer-Favorit in der Hand. 🌴☀️
Passion Fruit & Vanilla – die Kombi, von der du nicht wusstest, dass sie dir gefehlt hat.
Die neue effect® Limited Edition. Exklusiv bei EDEKA Hessenring. 💜
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Sun on your face. Good vibes all around. And your new summer favorite in hand. 🌴☀️
Passion Fruit & Vanilla – made for long days and late sunsets.
The new effect® Limited Edition. Exclusively at EDEKA Hessenring. 💜
@edeka.hessenring
#edeka #edekahessenring #limitededition
Wer probiert’s aus? 🙌☀️
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Who’s giving it a try? 🙌☀️
Absolutes MUST-HAVE! 🥵🍓 Wer kann relaten?
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An absolute MUST-HAVE! 🥵🍓 Who can relate?
#ninja #slushie
GUAVA MASSIVE Slushie ist dieses Pfingsten Pflicht 🤝☀️
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A GUAVA MASSIVE Slushie is mandatory this Pentecost weekend 🤝☀️
#ninja #slushie
Na, was sagt ihr zum Disco-Look? 🪩
Danke @spotify für die Inspo.
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So, what do you think of the disco look? 🪩
Thanks to @spotify for the inspo.
RUBY ROCK Slushi ❤️🔥 Unser Signature-Drink aus @9milevodka und effect® BLACK AÇAÍ – als fertiger Premix, ideal für die Slushie-Maschine und genau das Richtige fürs heiße Pfingstwochenende. ☀️
Wer probiert’s aus?
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RUBY ROCK Slushi ❤️🔥
Our signature drink made with @9milevodka and effect® BLACK AÇAÍ — now as a ready-to-use premix, perfect for the slushie machine and exactly what you need for a hot Pentecost weekend. ☀️
Who’s trying it?
#ninja #slush #slushie
GASTRONOMY
We are the turbo for success
We are the specialists for creative marketing solutions and successful brand management. With our in-depth expertise in the gastronomy, we make our brands emotionally tangible on the scene over and again. This is where the brands of the MBG Group are at home. This is where their journey begins. This is where they become successful. In two of the three properties in Germany’s top restaurants, our brands are on the menu and generate tasty sales.
Customers
Over 8,900 gastronomy customers
Turbocharged sales
Over 1,500 connected beverage wholesalers
Top gastronomy
Almost 70% of Germany’s top restaurants trust us
RETAIL SECTOR
POS expertise across the board
Taking place in nightlife, we present our brands as unique experiences. This way, they are recognised and loved in retail. MBG Group brands are available at 40,000 food retailers. A further 800 beverage wholesalers and over 12,000 petrol stations have listed the successful brands. Thanks to specialists’ comprehensive brand support, the retail sector achieves top results without comparison.
Customers
We support over 40,000 retail customers
Turbocharged sales
We support over 50 key account centres
Petrol stations
We supply over 12,000 filling stations
Brand Management
Lena Stuckenbrock
Phone +49 5251 546 0
Downloads
For more information, see the downloads below.