Bombastic flavours and explosive designs for more energy.
effect® FLAVOURED ENERGY
Soft drink. Hard taste.
Since 2002, effect® has successfully focused on the classic energy drink flavour. With the 15 dots, the brand has confidently become the clear number one amongst German energisers. In 2017, the energy drink expands its range with new recipes to include attractive flavours aimed at a broad target group. Stylish, refreshing with a new flavour and innovative vitamin complexes.
Global Player
Available in 57 countries around the world
Turbocharged sales
Over 250 million cans sold in 2023
Social Media
More than 285 million social media contacts
Awarded by the industry
Flavoured Energy
New energy in the energy drink segment
The new varieties have impressed effect® consumers since 2017 with their special compositions and colourful packaging. The tastes and packaging were developed on the basis of in-depth target group analyses. The results have proved the inventors absolutely right since their introduction: in the first year, more than ten million cans of Flavoured Tastes were already sold in Germany.
More energy.
Discover our entire range
effect® on Instagram
HALF TIME HERO beim Big Game:
Unser RUBY ROCK®! 🏈
40 ml @9milevodka
250 ml effect® BLACK AÇAÍ
Gemacht für echte Game-Day-Legenden. 🔥
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HALFTIME HERO at the Big Game:
Our RUBY ROCK®! 🏈
40 ml @9milevodka
250 ml effect® BLACK AÇAÍ
Made for true game-day legends. 🔥
#effect #9milevodka #superbowl #football #drink
Throwback zu effect® TUNE IT UP auf der @essenmotorshow 🔥 und dem Gewinner-Audi A3 von @luiisaka.
Revival dieses Jahr? 👀
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Throwback to effect® TUNE IT UP 🔥 and the winning Audi A3 by @luiisaka.
Revival this year? 👀
#effect #tuneitup #cartuning #audia3
🎉 XXL Amazon Karnevals-Deal auf unser effect®️ VODKA MIX SET. 🥳
Alle Sorten mit 10 % Kick – AÇAÍ, GUAVA, CLASSIC ENERGY & STRAWBERRY APRICOT, gemixt mit 9 MILE Vodka. Easy Premium-Longdrink für die jecke Karnevalszeit 🔥
Wo feiert ihr dieses Jahr?
Aktionszeitraum: 04.02. - 13.02.2026
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🎉 XXL Amazon Carnival Deal on our effect® VODKA MIX SET 🥳
All flavors with a 10% kick – AÇAÍ, GUAVA, CLASSIC ENERGY & STRAWBERRY APRICOT, mixed with 9 MILE Vodka. An easy premium long drink for the carnival season 🔥
Where are you celebrating this year? 👀
Promo period: 04.02. – 13.02.2026
#effectmix #karneval #deal #amazon
Wie gefällt euch der neue Look vom @mkiosk.74 in Duisburg? 👀🔥
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The new look at @mkiosk.74 in Duisburg — thoughts?
#effect #kiosk #branding #newlook
LET’S MAKE THIS NIGHT LAST FOREVER 🙌❤️🔥
Eine eigene effect® Lounge & @9milevodka-Theke und jeeede Menge guter Vibes – das alles im legendären @naavaclub in Melle!
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LET’S MAKE THIS NIGHT LAST FOREVER 🙌❤️🔥
Our own effect® lounge & @9milevodka bar and loaaads of good vibes – all of it at the legendary @naavaclub in Melle!
#effect #9milevodka #naava #club #party
Worth every step.
#effect #amg #amggtc #mercedes #pinguin
AMG an 💥 Zeit für ’ne Spritztour! Wer hat Bock, eine Runde zu cruisen?
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AMG fired up 💥 Who’s ready for a spin?
#effect #amg #mercedesamg #car
Starkes Match 😤
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Such a strong match 😤
#effect #effectenergy #ems #essenmotorshow #challenge
Zeig uns dein Talent 🌚✌️
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Show us your talent 🌚✌️
#effect #effectenergy #ems #essenmotorshow #talent
WUSSTEST DU, DASS effect® BEI KAUFLAND ERHÄLTLICH IST? 😍 Markiert und + @kaufland in euren Stories, wenn ihr euch einen effect® gönnt & wir reposten euch! 🤝
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DID YOU KNOW THAT effect® IS AVAILABLE AT KAUFLAND? 😍 Tag us + @kaufland in your stories & we’ll repost you! 🤝
#effect #energydrink #kaufland
READY TO DRINK. READY TO PARTY. ✌️ Mit effect® MIX auf Cenkgo’s @casasquad.hausparty 💥 Welche Pläne habt ihr für dieses Wochenende?
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READY TO DRINK. READY TO PARTY. ✌️With effect® MIX at Cenkgo’s @casasquad.hausparty 💥 What are your plans for this weekend?
#effect #effectmix #hausparty #party #goodvibes
GASTRONOMY
We are the turbo for success
We are the specialists for creative marketing solutions and successful brand management. With our in-depth expertise in the gastronomy, we make our brands emotionally tangible on the scene over and again. This is where the brands of the MBG Group are at home. This is where their journey begins. This is where they become successful. In two of the three properties in Germany’s top restaurants, our brands are on the menu and generate tasty sales.
Customers
Over 8,900 gastronomy customers
Turbocharged sales
Over 1,500 connected beverage wholesalers
Top gastronomy
Almost 70% of Germany’s top restaurants trust us
RETAIL SECTOR
POS expertise across the board
Taking place in nightlife, we present our brands as unique experiences. This way, they are recognised and loved in retail. MBG Group brands are available at 40,000 food retailers. A further 800 beverage wholesalers and over 12,000 petrol stations have listed the successful brands. Thanks to specialists’ comprehensive brand support, the retail sector achieves top results without comparison.
Customers
We support over 40,000 retail customers
Turbocharged sales
We support over 50 key account centres
Petrol stations
We supply over 12,000 filling stations
Brand Management
Lena Stuckenbrock
Phone +49 5251 546 0
Downloads
For more information, see the downloads below.