A piece of family tradition


Ancient, but not antiquated

MEYER’S BITTER has been produced using an unchanged recipe for six generations. More than forty selected herbs and roots form the basis for the bitter spirit of the Meyer family, who developed this speciality back in the 18th century. MEYER’S BITTER has been awarded several gold medals in international spirits competitions.


With over 40 hand-picked herbs and roots


MEYER’S BITTER has always been produced using the same recipe



Intense flavour with an alcohol content of 35% ABV.

Spicy change of pace

Distinctive flavour with 40 hand-picked herbs

With over 40 herbs and roots, Meyers Bitter Deutsche Alpen-Kräuter or Meyers Bitter Wald- und Feldkräuter provide a spicy change of pace after a meal or in a social setting as a shot. The almost black colouring of the bitters is as characteristic as its taste. Connoisseurs greatly appreciate this combination.


We are the turbo for success

We are the specialists for creative marketing solutions and successful brand management. With our in-depth expertise in the catering industry, we make our brands emotionally tangible on the scene over and again. This is where the brands of the MBG Group are at home. This is where their journey begins. This is where they become successful. In two of the three properties in Germany’s top restaurants, our brands are on the menu and generate tasty sales.


Over 14,000 catering customers

Turbocharged sales

Over 850 connected beverage wholesalers

Top catering

Almost 70% of Germany’s top restaurants trust us


POS expertise across the board

Taking place in nightlife, we present our brands as unique experiences. This way, they are recognised and loved in retail. MBG Group brands are available at 40,000 food retailers. A further 800 beverage wholesalers and over 12,000 petrol stations have listed the successful brands. Thanks to specialists’ comprehensive brand support, the retail sector achieves top results without comparison.


We support over 40,000 retail customers

Turbocharged sales

We support over 50 key account centres

Petrol stations

We supply over 12,000 filling stations

Brand Management
Andreas W. Herb
Phone +49 5251 546 0

For more information, see the downloads below.