The classic energy drink.


Unmistakable taste. Unavoidable enthusiasm.

effect® is the growth driver of the energy drink segment. Clear, puristic design, a unique range of packaging, distinctive flavours, consistent strategy implementation and innovative and trendy products all contribute to the brand success of effect®.

Global Player

Available in 57 countries around the world

Turbocharged sales

Over 120 million cans sold in 2022

Social Media

More than 285 million social media contacts

Awarded by the industry


A well thought out range for global success.

It was the first variety to feature the stylish effect® label, which first appeared in 2002. This core has given rise to unique developments. This has resulted in an extensive range that is winning over more and more consumers the world over. The can with the 15 red dots is now causing a stir in 57 countries around the world. And there are more to come.

More energy.

Energy with an exciting taste

effect® on Instagram

We LOVE effect® ice sticks ❄️❤️

#effect #icesticks #weloveit

#effect #yourenergizer #crazynight #noeffectnoparty
Dorf oder Stadt? 🏡🥰
#effect #effectenergy
Verleihe deinem Tag den perfekten Kickstart mit effect® BLACK AÇAÍ 🖤⚡️

#effect #yourenergizer #blackacai #startstrong
NEVER STOP ❗️️- mit effect® MASSIVE GUAVA durch den Tag💪

#effect #effectyourenergizer #massiveguava #durchdentag
effect® - dein Energy Upgrade für Tag und Nacht 🌙
📸: @jonasrosee 

#effect #energy #yourenergizer #dayandnight

#effect #icesticks #iceicebaby #effectenergy
Cheers to full energy and zero sugar 🤝

#effect #yourenergizer #zero #sugarfree
Und ihr so? 🥤😅
#effect #effectenergy
Party like a RUBY ROCKSTAR ❤️‍🔥

#effect #yourenergizer #rubyrock #blackacai #p#party
Ruby Rock-Modus an✅ - 💥GO HARD OR GO HOME! 💥

#effect #yourenergizer #rubyrock #gohardgohome
effect® BUBBLE GUM kombiniert Energy mit süß intensiven Kaugummi Flavour🍬

#effect #effectenergy #bubblegum #yourenergizer
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We are the turbo for success

We are the specialists for creative marketing solutions and successful brand management. With our in-depth expertise in the catering industry, we make our brands emotionally tangible on the scene over and again. This is where the brands of the MBG Group are at home. This is where their journey begins. This is where they become successful. In two of the three properties in Germany’s top restaurants, our brands are on the menu and generate tasty sales.


Over 14,000 catering customers

Turbocharged sales

Over 850 connected beverage wholesalers

Top catering

Almost 70% of Germany’s top restaurants trust us


POS expertise across the board

Taking place in nightlife, we present our brands as unique experiences. This way, they are recognised and loved in retail. MBG Group brands are available at 40,000 food retailers. A further 800 beverage wholesalers and over 12,000 petrol stations have listed the successful brands. Thanks to specialists’ comprehensive brand support, the retail sector achieves top results without comparison.


We support over 40,000 retail customers

Turbocharged sales

We support over 50 key account centres

Petrol stations

We supply over 12,000 filling stations

We develop our excellent quality in our innovation lab. High-quality ingredients and a unique recipe create the unmistakable effect® taste, which we continue to develop with enthusiasm and a keen sense of the zeitgeist.

Lena Homburg, effect® Brand Manager

Brand Management
Lena Homburg
Phone +49 5251 546 0

For more information, see the downloads below.