effect® is the growth driver of the energy drink segment. Clear, puristic design, a unique range of packaging, distinctive flavours, consistent strategy implementation and innovative and trendy products all contribute to the brand success of effect®.
Global Player
Turbocharged sales
Social Media
It was the first variety to feature the stylish effect® label, which first appeared in 2002. This core has given rise to unique developments. This has resulted in an extensive range that is winning over more and more consumers the world over. The can with the 15 red dots is now causing a stir in 57 countries around the world. And there are more to come.
Wie wild ist unser neues Promotion-Car auf ner Skala von 1–10? 🥵 Be honest!
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How crazy is our new promo ride from 1 to 10? 🥵 Be honest!
#effect #effectenergy #effectyourenergizer #promo #car #raptor #ford
effect® GAMEDAY – OVER AND OUT!
Trotz der Niederlage gegen die Berlin Rebels: starke Performance der @paderborndolphins 🐬
Football-Vibes pur: Wurfstation, coole Gewinne, Halbzeit-Kicking-Contest, Exitsampling, kalte Drinks – und ein spannendes Spiel obendrauf. Was will man mehr?
Wir sind ready fürs nächste Heimspiel – Let’s go, Dolphins! 🏈
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effect® GAMEDAY – OVER AND OUT!
Despite the loss against the Berlin Rebels: strong performance by the @paderborndolphins 🐬
Pure football vibes: passing challenge, cool prizes, halftime kicking contest, exitsampling, cold drinks – and an exciting game on top. What more could you ask for?
We’re ready for the next home game – Let’s go, Dolphins! 🏈
#effect #effectenergy #effectyourenergizer #energydrink #football #paderborndolphins
effect® for free? 👀 Unsere Promo-Crew ist unterwegs – und versorgt euch mit eiskalten Drinks.
Schon gespottet? Sag uns, wo wir als Nächstes vorbeikommen sollen!
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effect® for free? 👀 Our promo crew is on the move – bringing you ice-cold drinks wherever you are.
Already spotted us? Tell us where we should stop next!
#effect #effectenergy #effectyourenergizer #sampling #forfree #drinks #energydrinks
COUNTDOWN IS ON 🔥 effect® GAMEDAY am 05.07! Paderborn Dolphins vs. Berlin Rebels – Kickoff um 16:00 Uhr im Hermann-Löns-Stadion. See you at the Game!
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COUNTDOWN IS ON 🔥 effect® GAMEDAY on July 5th! Paderborn Dolphins vs. Berlin Rebels – Kickoff at 4:00 PM at Hermann-Löns-Stadion. See you at the game!
#effect #effectenergy #effectyourenergizer #football #gameday
DON’T MISS OUT - effect® GAMEDAY am 05.07.! @paderborndolphins vs. Berlin Rebels um 16:00 Uhr im Hermann-Löns Stadion in Paderborn 🏈
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DON’T MISS OUT – effect® GAMEDAY on July 5th! Paderborn Dolphins vs. Berlin Rebels – Kickoff at 4:00 PM at Hermann-Löns-Stadion in Paderborn. 🏈
#effect #effectenergy #effectyourenergizer #gameday #football #paderborndolphins
NEU! effect® VODKA STRAWBERRY APRICOT
Fruchtig-frischer Geschmack von Erdbeeren und Aprikosen mit @9milevodka - jetzt als RTD mit 10 % Alkohol. 💥
Ab sofort in unserem Onlineshop auf ninetythree.shop und im Handel!
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NEW! effect® VODKA STRAWBERRY APRICOT
A fruity-fresh blend of strawberry and apricot with @9milevodka – now as an RTD with 10% alcohol. 💥
Available now in our online shop at ninetythree.shop and in stores!
#effect #effectmix #rtd #readytodrink
🏈 GIVEAWAY TIME – 2x2 VIP-TICKETS ZU GEWINNEN! 🏈
Am 05. Juli ist wieder effect® Gameday! Die Paderborn Dolphins treffen im Hermann-Löns-Stadion auf die Berlin Rebels. Kickoff ist um 16:00 Uhr!
Und du kannst live dabei sein: Wir verlosen 2x2 exklusive VIP-Tickets für dich und deine Begleitung!
So machst du mit:
✅ Folge @effectenergy & @paderborndolphins
✅ Like diesen Beitrag
✅ Markiere deine Begleitung in den Kommentaren
Bonus-Tipp für eine höhere Gewinnchance: Teile diesen Beitrag in deiner Story!
Das Gewinnspiel endet am Dienstag, den 01.07. um 13:00 Uhr. Der/die Gewinner:in wird anschließend nach dem Zufallsprinzip ermittelt und via Message benachrichtigt. Das Gewinnspiel steht in keiner Verbindung zu Facebook oder Instagram und wird auch in keiner Weise von Facebook oder Instagram gesponsert, unterstützt oder organisiert. Teilnahmeberechtigt sind nur Personen ab 18 Jahren in Deutschland. TeilnehmerInnen unter 18 Jahren können von dem Gewinnspiel auch nach Ziehung ausgeschlossen werden. Der Rechtsweg ist ausgeschlossen.
#effect #effectenergy #effectyourenergizer #giveaway
STONE DANCE OPENAIR 2025
Tanzen, feiern, eskalieren – genau unser Ding.
No Party without effect® 💥
It was a blast – see you in 2026!
@stonedanceopenair
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STONE DANCE OPENAIR 2025
Dancing, partying, going all in – that’s our thing.
No Party without effect® 💥
It was a blast – see you in 2026!
#effect #effectenergy #effectyourenergizer
Mit effect® durch den Festivalsommer - voller Energie, voller Momente 💥
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Power through festival season with effect® – full of energy, full of moments 💥
#effect #effectenergy #effectyourenergizer
Ich 🤝 HABIBI BERRY
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Me 🤝 HABIBI BERRY
#effect #effectenergy #effectyourenergizer
Denkt dran, schnell noch mitmachen & eine @ninja.deutschland Slushi-Maschine plus leckere Drinks gewinnen. 👀 Viel Glüüüüück!
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Don’t forget – last chance to join and win a @ninja.deutschland Slushie Machine plus some delicious drinks. 👀 Good luuuuck!
#effect #effectenergy #effectyourenergizer
Welcher ist dein Favorit?
1. COCONUT BLUEBERRY
2. STRAWBERRY APRICOT
3. GAZOZ
4. HABIBI BERRY
5. GUAVA MASSIVE
6. PINK GRAPEFRUIT
7. RUBY ROCK (effect® MIX)
Nur noch bis morgen: wir verlosen die gehypte @ninja.deutschland Slushi-Maschine + unsere Drinks.
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What’s your favorite?
1. COCONUT BLUEBERRY
2. STRAWBERRY APRICOT
3. GAZOZ
4. HABIBI BERRY
5. GUAVA MASSIVE
6. PINK GRAPEFRUIT
7. RUBY ROCK (effect® MIX)
Just one day left: We’re giving away the hyped @ninja.deutschland Slushie Machine plus our drinks. Don’t miss your chance.
#effect #effectyourenergizer #effectenergy
We are the specialists for creative marketing solutions and successful brand management. With our in-depth expertise in the gastronomy, we make our brands emotionally tangible on the scene over and again. This is where the brands of the MBG Group are at home. This is where their journey begins. This is where they become successful. In two of the three properties in Germany’s top restaurants, our brands are on the menu and generate tasty sales.
Top gastronomy
Taking place in nightlife, we present our brands as unique experiences. This way, they are recognised and loved in retail. MBG Group brands are available at 40,000 food retailers. A further 800 beverage wholesalers and over 12,000 petrol stations have listed the successful brands. Thanks to specialists’ comprehensive brand support, the retail sector achieves top results without comparison.
We develop our excellent quality in our innovation lab. High-quality ingredients and a unique recipe create the unmistakable effect® taste, which we continue to develop with enthusiasm and a keen sense of the zeitgeist.
Lena Stuckenbrock, effect® Senior Brand Manager
Brand Management
Lena Stuckenbrock
Phone +49 5251 546 0
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