The classic energy drink.
effect® CLASSIC ENERGY
Unmistakable taste. Unavoidable enthusiasm.
effect® is the growth driver of the energy drink segment. Clear, puristic design, a unique range of packaging, distinctive flavours, consistent strategy implementation and innovative and trendy products all contribute to the brand success of effect®.
Global Player
Available in 57 countries around the world
Turbocharged sales
Over 250 million cans sold in 2023
Social Media
More than 285 million social media contacts
Awarded by the industry
CLASSIC TASTE
effect® CLASSIC Energy is our origin.
It was the first variety to feature the stylish effect® label, which first appeared in 2002. This core has given rise to unique developments. This has resulted in an extensive range that is winning over more and more consumers the world over. The can with the 15 red dots is now causing a stir in 57 countries around the world. And there are more to come.
More energy.
Discover our entire range
effect® on Instagram
Letztes Jahr hat @luiisaka mit ihrem Audi A3 am effect® TUNE IT UP-Format teilgenommen und ein Tuning im Wert von 20K gewonnen ⚡
Gemeinsam mit starken Partnern aus der Automotive-Branche und Car-Influencer @zoki.speed an der Seite wurde dem Wagen ein komplettes Upgrade verpasst: neue Felgen, Ansaugung, Überrollkäfig, neue Sitze & mehr.
Das Ergebnis spricht für sich.
Schon auf den Straßen gespottet? 👀
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Last year @luiisaka took part in the effect® TUNE IT UP format with her Audi A3 and won a 20K tuning upgrade ⚡
Together with strong partners from the automotive industry and car influencer @zoki.speed by her side, the car received a complete upgrade: new wheels, intake, roll cage, new seats & more.
The result speaks for itself.
Already spotted it on the streets? 👀
Mit effect® PINK GRAPEFRUIT bereit für jeden Tag & jede Challenge! ⚡
Wer ist addicted? 😋
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With effect® Pink Grapefruit, you’re ready for every day and every challenge! ⚡
Who’s addicted? 😋
Dieses Video wurde offiziell von allen Müttern, Tanten & Omas abgesegnet 🐣 weiterleiten nicht vergessen ✌️👀
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This video has been officially approved by all moms, aunts & grandmas 🐣 don’t forget to forward it ✌️👀
Das geht doch nicht!!! 😭😭
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That’s not possible!!! 😭😭
Na, wer findet alle Easter Eggs? 🐰🔎
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Alright, who can spot all the Easter eggs? 🐰🔎
Happy CARfriday & frohe Ostern! 🏎️💨🐰
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Happy CAR Friday & Happy Easter! 🏎️💨🐰
Es wird Zeit für etwas Neues… 🥲
Wir trennen uns von unserem geliebten AMG.
Wer hat Interesse? 👀
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It’s time for something new… 🥲
We’re parting ways with our beloved AMG.
Anyone interested? 👀
READY FOR BRIGHT DAYS ☀️👀
Zeit für Sonnenbrillen, die mithalten. 🕶️
Ein markanter, eckiger Frame trifft auf ein leicht transparentes Finish – ein echter Eyecatcher für jede Season. Kratzfeste Gläser und UV400-Schutz begleiten dich vom Afterwork bis zum Festival – immer im richtigen Vibe.
Erhältlich in Black, Red & Grey auf ninetythree.shop.
Welches ist euer Favorit?
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READY FOR BRIGHT DAYS ☀️👀
Time for sunglasses that keep up. 🕶️
A bold, square frame meets a slightly transparent finish – a true eye-catcher for every season. Scratch-resistant lenses and UV400 protection take you from afterwork to festival – always in the right vibe.
Available in Black, Red & Grey on ninetythree.shop.
Which one’s your favorite?
Ein echtes Beast on the Road 🙌 Unser Show- & Sampling-Car steht für Action, massives Design und jede Menge Spaß!
Jetzt seid ihr gefragt: Wie machen wir den Raptor noch auffälliger und next-level? 🔥
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A true beast on the road 🙌 Our show & sampling car is all about action, bold design, and pure fun!
Now it’s your turn: How can we make the Raptor even more eye-catching and next-level? 🔥
Power After Sunset 🌙
effect® HABIBI BERRY begleitet dich durch die letzten Iftar-Abende und langen Nächte des Ramadan - fruchtig, orientalisch und halal.
Süße Himbeeren, saftige Trauben und schwarze Johannisbeeren verbinden sich zu einem besonderen Geschmackserlebnis.
Für dich, HABIBI 💜
Ramadan Kareem!
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Power After Sunset 🌙
effect® HABIBI BERRY accompanies you through the final Iftar evenings and long nights of Ramadan – fruity, oriental, and halal.
Sweet raspberries, juicy grapes, and blackcurrants come together for a unique taste experience.
For you, HABIBI 💜
Ramadan Kareem!
🔥 GAME ON.
Mit unserem effect® FOOTBALL 🏈 bringst du jede Session aufs nächste Level. Grip, Flight, Power – entwickelt für alle, die kein Play verschenken.
Die neue GFL-Season startet soon – unsere Footballs gibt’s bald auf ninetythree.shop.
Bist du ready, jedes Spiel zu dominieren? 💥
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🔥 GAME ON.
With our effect® FOOTBALL 🏈 you take every session to the next level. Grip, flight, power – built for everyone who never gives up a play.
The new GFL season is starting soon – our footballs will be available soon at ninetythree.shop.
Are you ready to dominate every game? 💥
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GASTRONOMY
We are the turbo for success
We are the specialists for creative marketing solutions and successful brand management. With our in-depth expertise in the gastronomy, we make our brands emotionally tangible on the scene over and again. This is where the brands of the MBG Group are at home. This is where their journey begins. This is where they become successful. In two of the three properties in Germany’s top restaurants, our brands are on the menu and generate tasty sales.
Customers
Over 8,900 gastronomy customers
Turbocharged sales
Over 1,500 connected beverage wholesalers
Top gastronomy
Almost 70% of Germany’s top restaurants trust us
RETAIL SECTOR
POS expertise across the board
Taking place in nightlife, we present our brands as unique experiences. This way, they are recognised and loved in retail. MBG Group brands are available at 40,000 food retailers. A further 800 beverage wholesalers and over 12,000 petrol stations have listed the successful brands. Thanks to specialists’ comprehensive brand support, the retail sector achieves top results without comparison.
Customers
We support over 40,000 retail customers
Turbocharged sales
We support over 50 key account centres
Petrol stations
We supply over 12,000 filling stations
We develop our excellent quality in our innovation lab. High-quality ingredients and a unique recipe create the unmistakable effect® taste, which we continue to develop with enthusiasm and a keen sense of the zeitgeist.
Lena Stuckenbrock, effect® Senior Brand Manager
Brand Management
Lena Stuckenbrock
Phone +49 5251 546 0
Downloads
For more information, see the downloads below.