effect® is the growth driver of the energy drink segment. Clear, puristic design, a unique range of packaging, distinctive flavours, consistent strategy implementation and innovative and trendy products all contribute to the brand success of effect®.
Global Player
Turbocharged sales
Social Media
It was the first variety to feature the stylish effect® label, which first appeared in 2002. This core has given rise to unique developments. This has resulted in an extensive range that is winning over more and more consumers the world over. The can with the 15 red dots is now causing a stir in 57 countries around the world. And there are more to come.
Ghoul’s Guava Elixir ⚡️ Dieser spooky Drink hat nicht nur eine krasse Farbe, sondern ist auch schnell zubereitet – perfekt für deine Halloween-Party! 💀
Rezept:
100 ml effect®️ GUAVA MASSIVE
100 ml Sprite
20 ml Blue Curaçao
10 ml Grenadine
Happy Halloween! 🎃
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Ghoul’s Guava Elixir ⚡️
This spooky drink doesn’t just look insane – it’s super easy to make and perfect for your Halloween party! 💀
Recipe:
100 ml effect®️ GUAVA MASSIVE
100 ml Sprite
20 ml Blue Curaçao
10 ml Grenadine
Happy Halloween! 🎃
#effect #effectenergy #energydrink #halloween #spooky #spookyseason #horror #halloweendrinks
Das Gewinnerfahrzeug steht fest! 🏎️💥
Ein schneller Recap der Top 3 Finalisten von TUNE IT UP – danke an alle, die mitgemacht und mitgefiebert haben! 🙌
Jetzt geht’s an den Umbau, damit das Fahrzeug pünktlich zur Essen Motor Show am Maxton Design Stand ready ist.
Wir sind hyped und gespannt aufs finale Ergebnis.
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The winning car is set! 🏎️💥
Here’s a quick recap of the Top 3 finalists from TUNE IT UP – thanks to everyone who joined and cheered along! 🙌
Now it’s time for the build, so the car will be ready for the Essen Motor Show at the Maxton Design stand.
We’re hyped and can’t wait to see the final result!
#effect #effectenergy #effectyourenergizer #energydrink #effecttuneitup #tuneitup #tuning #tuningcar #tuningcars #car #giveaway #giveaways #winwinwin #recap #bts
effect® goes Vienna! 🚀 Kostenlose Drinks, 100% Geschmack & Energy-Boost! Next stop? Drop deine City in die Comments… 🤜🤛
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effect® goes Vienna! 🚀 Free drinks, 100% flavour & energy boost! Next stop? Drop your city in the comments… 🤜🤛
#effect #effectenergy #effectyourenergizer #sampling #forfree #drinks #wien #vienna
⏰ LAST CALL!
Nur heute bis 24 Uhr könnt ihr für euren Favoriten Jonas H. voten!
🔥 BMW E46 Coupé | 231 PS | 3.0 L Power pur
👉 Jetzt abstimmen: tuneitup.effect-energy.com
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⏰ LAST CALL!
Only today until midnight you can vote for your favorite Jonas H.!
🔥 BMW E46 Coupé | 231 HP | Pure 3.0L Power
👉 Vote now: tuneitup.effect-energy.com
#effect #effectyourenergizer #effecttuneitup #effectenergy #tuneitup #votevote #votevotevote #giveaway #tuning #tuningcar #tuningcars #bmw #bmwpower #bmwe46 #e46couре #e46life #e46bmwnation #e46gang
⏰ LAST CALL!
Nur heute bis 24 Uhr könnt ihr für eure Favoritin Luisa K. voten!
🔥 Audi A3 8Y S-Line | 150 PS | 2.0 L Diesel-Power
👉 Jetzt abstimmen: tuneitup.effect-energy.com
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⏰ LAST CALL!
Only today until midnight you can vote for your favorite Luisa K.!
🔥 Audi A3 8Y S-Line | 150 HP | 2.0L Diesel Power
👉 Vote now: tuneitup.effect-energy.com
#effect #effectyourenergizer #effecttuneitup #effectenergy
#tuneitup #votevote #votevotevote #giveaway #tuning
#tuningcar #tuningcars #audi #audia3 #audia38y #audiclub
#audilove #audilife
⏰ LAST CALL!
Nur heute bis 24 Uhr könnt ihr für euren Favoriten Sebastian M. voten!
🔥 Nissan 370Z | 327 PS | 3.7 L Power
👉 Jetzt abstimmen: tuneitup.effect-energy.com
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⏰ LAST CALL!
Only today until midnight you can vote for your favorite – Sebastian M.!
🔥 Nissan 370Z | 327 HP | 3.7L Power
👉 Vote now: tuneitup.effect-energy.com
#effect #effectyourenergizer #effecttuneitup #effectenergy #tuneitup #votevote #votevotevote #giveaway #tuning #tuningcar #tuningcars #nissan #nissan370z #nissanlovers #nissangang #nissanforlife
🔥 Euer TUNE IT UP-Favorit? JONAS H.! 🔥
BMW E46 Coupé | 231 PS | 3.0L Power pur
Hat er das Zeug zum Mega-Tuning im Wert von 20.000 €?
👉 VOTE jetzt für Jonas!
tuneitup.effect-energy.com
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🔥 Your TUNE IT UP favorite? JONAS H.! 🔥
BMW E46 Coupé | 231 HP | Pure 3.0L Power
Does he have what it takes to win the €20,000 tuning boost?
👉 VOTE now for Jonas!
tuneitup.effect-energy.com
#effect #effectyourenergizer #effecttuneitup #effectenergy #tuneitup #votevote #votevotevote #giveaway #tuning #tuningcar #tuningcars #bmw #bmwpower #bmwe46 #e46couре #e46life #e46bmwnation #e46gang
🔥 Eure TUNE IT UP-Favoritin? LUISA K.! 🔥
Audi A3 8Y S-Line | 150 PS | 2.0L Diesel-Power
Hat sie das Zeug zum Mega-Tuning im Wert von 20.000 €?
👉 VOTE jetzt für Luisa!
tuneitup.effect-energy.com
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🔥 Your TUNE IT UP favorite? LUISA K.! 🔥
Audi A3 8Y S-Line | 150 HP | Pure 2.0L Diesel Power
Does she have what it takes to win the €20,000 tuning boost?
👉 VOTE now for Luisa!
tuneitup.effect-energy.com
#effect #effectyourenergizer #effecttuneitup #effectenergy
#tuneitup #votevote #votevotevote #giveaway #tuning
#tuningcar #tuningcars #audi #audia3 #audia38y #audiclub
#audilove #audilife
🔥 Euer TUNE IT UP-Favorit? SEBASTIAN M.! 🔥
Nissan 370Z | 327 PS | 3.7L Benzin-Power
Hat er das Zeug zum Mega-Tuning im Wert von 20.000 €?
👉 VOTE jetzt für Sebastian!
tuneitup.effect-energy.com
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🔥 Your TUNE IT UP favorite? SEBASTIAN M.! 🔥
Nissan 370Z | 327 HP | Pure 3.7L Petrol Power
Does he have what it takes to win the €20,000 tuning boost?
👉 VOTE now for Sebastian!
tuneitup.effect-energy.com
#effect #effectyourenergizer #effecttuneitup #effectenergy #tuneitup #votevote #votevotevote #giveaway #tuning #tuningcar #tuningcars #nissan #nissan370z #nissanlovers #nissangang #nissanforlife
Die Entscheidung liegt in DEINER Hand! 🚀
Unsere Top 3 – Luisa, Jonas & Sebastian – haben alles gegeben. Jetzt zählt nur eins: deine Stimme!
Wer holt das 20.000 €-Tuning & den Platz auf der Essen Motor Show? 👀
👉 HIER VOTEN: tuneitup.effect-energy.com
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The decision is in YOUR hands! 🚀
Our Top 3 – Luisa, Jonas & Sebastian – gave it their all. Now there’s only one thing that matters: your vote!
Who will win the €20,000 tuning package & a spot at the Essen Motor Show? 👀
👉 VOTE HERE: tuneitup.effect-energy.com
#effect #effectyourenergizer #effectenergy #effecttuneitup #tuneitup #tuning #tuningcar #tuningcars #car #winwinwin #giveaway
Der Kultgeschmack, den alle kennen 🇹🇷 –
jetzt neu interpretiert mit Energy-Boost! ⚡️
Spritzig, citrusfrisch, leicht floral und voller Energie: effect® GAZOZ.
Ab sofort im Handel & auf ninetythree.shop
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The iconic flavour everyone knows 🇹🇷 –
now reimagined with an energy boost! ⚡️
Refreshing, citrusy, lightly floral, and full of energy: effect® GAZOZ.
Available now in stores & at ninetythree.shop
#effect #effectenergy #effectyourenergizer #newtaste #gazoz #effectgazoz
Audi R8 GT3 😮💨
#effect #effectenergy #effectyourenergizer #audir8gt3 #r8 #gt3 #car #gazoz
We are the specialists for creative marketing solutions and successful brand management. With our in-depth expertise in the gastronomy, we make our brands emotionally tangible on the scene over and again. This is where the brands of the MBG Group are at home. This is where their journey begins. This is where they become successful. In two of the three properties in Germany’s top restaurants, our brands are on the menu and generate tasty sales.
Top gastronomy
Taking place in nightlife, we present our brands as unique experiences. This way, they are recognised and loved in retail. MBG Group brands are available at 40,000 food retailers. A further 800 beverage wholesalers and over 12,000 petrol stations have listed the successful brands. Thanks to specialists’ comprehensive brand support, the retail sector achieves top results without comparison.
We develop our excellent quality in our innovation lab. High-quality ingredients and a unique recipe create the unmistakable effect® taste, which we continue to develop with enthusiasm and a keen sense of the zeitgeist.
Lena Stuckenbrock, effect® Senior Brand Manager
Brand Management
Lena Stuckenbrock
Phone +49 5251 546 0
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