The classic energy drink.


Unmistakable taste. Unavoidable enthusiasm.

effect® is the growth driver of the energy drink segment. Clear, puristic design, a unique range of packaging, distinctive flavours, consistent strategy implementation and innovative and trendy products all contribute to the brand success of effect®.

Global Player

Available in 57 countries around the world

Turbocharged sales

Over 120 million cans sold in 2022

Social Media

More than 285 million social media contacts

Awarded by the industry


A well thought out range for global success.

It was the first variety to feature the stylish effect® label, which first appeared in 2002. This core has given rise to unique developments. This has resulted in an extensive range that is winning over more and more consumers the world over. The can with the 15 red dots is now causing a stir in 57 countries around the world. And there are more to come.

More energy.

Energy with an exciting taste

effect® on Instagram

Erschöpft? Tanke jetzt Power ganz ohne Zucker mit  effect® ZERO sugarfree 🤩

#effect #yourenergizer #power #zero #sugarfree
ALL NIGHT LONG - effect® Classic ist immer mit am Start 🤩

#effect #energy #allnightlong #Classic #immermitamstart
Immer diese Ausreden🤧 #effect #effectenergy
❤️‍🔥Gewinne für dich und deine Party Crew ein RUBY ROCK Package im @drip_club_schnelldorf ❤️‍🔥
1x Lounge für 8 People
1x1,75l 9 MILE Vodka + effect® BLACK AÇAÍ
Areyou readyto RUBY ROCK❗️❓
Dann mach jetzt mit!

1.@effectenergy & @drip_club_schnelldorf folgen
2.Diesen Beitrag liken
3.#rubyrockdripclub in die Comments posten
Das Gewinnspiel endet am 06.10.2023 um 13:00 Uhr. Die Lounge wird für 8 Personen am 14.10.2023 verlost. Der / die GewinnerIn wird anschließend nach dem Zufallsprinzip ermittelt und via Message benachrichtigt. Das Gewinnspiel steht in keiner Verbindung zu Facebook oder Instagram und wird auch in keiner Weise von Facebook oder Instagram gesponsert, unterstützt oder organisiert. Teilnahmeberechtigt sind nur Personen ab 18 Jahren in Deutschland. TeilnehmerInnen unter 18 Jahren können von dem Gewinnspiel auch nach Ziehung ausgeschlossen werden. Der Rechtsweg ist ausgeschlossen.
#effectrubyrock #dripclubschnelldorf #effectblackacai #partycrew #areyoureadytorubyrock
Party like a RUBY ROCKSTAR❤️‍🔥
effect RUBY ROCK x Drip Club Drink Special : 6€
💥Mit full Energy durch die nächste PARTYNACHT💥
Are you ready to RUBY ROCK❓
#effectrubyrock #dripclubschnelldorf #effectblackacai #partycrew #areyoureadytorubyrock
❗️RUBY ROCK mademedo this❗️
effect®️ RUBY ROCK x @clubcapitolhagen 
Drink Special : 4,50 €
💥Mit full Energy durch die nächste PARTYNACHT💥
Are you ready to RUBY ROCK?❤️‍🔥
#effectrubyrock #capitolhagen #effectblackacai#partycrew #areyoureadytorubyrock
SIP AND SMILE mit effect® BUBBLE GUM 🍬 @justin.prince 

#effect #yourenergizer #bubblegum #sipandsmile
Unforgettable moments- unforgettable drinks 🤩

#effect #yourenergizer #unforgettable #festival #moments
We LOVE effect® ice sticks ❄️❤️

#effect #icesticks #weloveit

#effect #yourenergizer #crazynight #noeffectnoparty
Dorf oder Stadt? 🏡🥰
#effect #effectenergy
Verleihe deinem Tag den perfekten Kickstart mit effect® BLACK AÇAÍ 🖤⚡️

#effect #yourenergizer #blackacai #startstrong

We are the turbo for success

We are the specialists for creative marketing solutions and successful brand management. With our in-depth expertise in the catering industry, we make our brands emotionally tangible on the scene over and again. This is where the brands of the MBG Group are at home. This is where their journey begins. This is where they become successful. In two of the three properties in Germany’s top restaurants, our brands are on the menu and generate tasty sales.


Over 14,000 catering customers

Turbocharged sales

Over 850 connected beverage wholesalers

Top catering

Almost 70% of Germany’s top restaurants trust us


POS expertise across the board

Taking place in nightlife, we present our brands as unique experiences. This way, they are recognised and loved in retail. MBG Group brands are available at 40,000 food retailers. A further 800 beverage wholesalers and over 12,000 petrol stations have listed the successful brands. Thanks to specialists’ comprehensive brand support, the retail sector achieves top results without comparison.


We support over 40,000 retail customers

Turbocharged sales

We support over 50 key account centres

Petrol stations

We supply over 12,000 filling stations

We develop our excellent quality in our innovation lab. High-quality ingredients and a unique recipe create the unmistakable effect® taste, which we continue to develop with enthusiasm and a keen sense of the zeitgeist.

Lena Homburg, effect® Brand Manager

Brand Management
Lena Homburg
Phone +49 5251 546 0

For more information, see the downloads below.