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Ready to drink.
Ready to party!

"
effect® MIX

effect® MIX is a powerful mix.

Open a can and party hard: effect® MIX is the new party flavour for on the go! The perfect mix of effect® energy drink and high-quality 9 MILE vodka in a cool matt black look. Fans of ready-mixed alcoholic drinks can get their hands of true quality. And get every party started.

Global Player

Available in 57 countries around the world

Turbocharged sales

Over 250 million cans sold in 2023

Social Media

More than 285 million social media contacts

Awarded by the industry

Ready-to-serve vodka energy

The classic mix for on the go

The 10% alcohol content ready-to-serve effect® shows you have good taste and a flair for trends. Thanks to the excellent combination of effect® flavour and 9 MILE VODKA, all taste and party fans will get their money’s worth.

effect® VODKA ENERGY

0.33 l can

effect® VODKA AÇAÍ

0.33 l can

effect® VODKA GUAVA

0.33 l can

effect® VODKA STRAWBERRY APRICOT

0.33 l can
Contact Sales
More energy.

Discover our entire range

effect® Classic Energy

The classic energy drink.
More

effect® FLAVOURED Energy

Exciting taste with energy compounds.
More

effect® on Instagram

NEW TASTE. NEW WRAP. SAME BEAST. 🔥
Der R8 GT3 im neuen GAZOZ Look! Definitiv ein certified head-turner – was meint ihr? 👀
_
NEW TASTE. NEW WRAP. SAME BEAST. 🔥
The R8 GT3 in the new GAZOZ look! Definitely a certified head-turner – what do you think? 👀

#effect #effectyourenergizer #effectenergy #energydrink #energy #gazoz #car #carwraping #carwraps #wrapcar #newlook

177 10
Open post by effectenergy with ID 17980199318897630
NEW TASTE. NEW WRAP. SAME BEAST. 🔥 Der R8 GT3 im neuen GAZOZ Look! Definitiv ein certified head-turner – was meint ihr? 👀 _ NEW TASTE. NEW WRAP. SAME BEAST. 🔥 The R8 GT3 in the new GAZOZ look! Definitely a certified head-turner – what do you think? 👀 #effect #effectyourenergizer #effectenergy #energydrink #energy #gazoz #car #carwraping #carwraps #wrapcar #newlook

Hater würden sagen fake. 👀 Aber nope – @sassischoene aus Köln und ihre Partycrew wurden per Zufallsziehung ausgewählt und haben den effect® MIX x Noel Holler Kroatien-Partytrip klar gemacht. 🌴🇭🇷

Besser hätte’s nicht laufen können: Luxus-Apartment mit Pool, wilde Bootsparty und völlige Eskalation im Noa Beach Club.

Ein Party-Urlaub fürs Leben – den sie so schnell nicht vergessen werden.
_
Haters would say it’s fake. 👀 But nope – @sassischoene from Cologne and her party crew were randomly selected and scored the effect® MIX x Noel Holler Croatia party trip. 🌴🇭🇷

It couldn’t have gone any better: luxury apartment with a pool, wild boat party, and total madness at Noa Beach Club.

A once-in-a-lifetime party vacation – one they won’t be forgetting anytime soon.

#effect #effectmix #rtd #readytodrink #readytoparty #noelholler #holleratme #germanygoeszrce #zrcebeach #party #croatia

95 5
Open post by effectenergy with ID 18056932448103667
Hater würden sagen fake. 👀 Aber nope – @sassischoene aus Köln und ihre Partycrew wurden per Zufallsziehung ausgewählt und haben den effect® MIX x Noel Holler Kroatien-Partytrip klar gemacht. 🌴🇭🇷 Besser hätte’s nicht laufen können: Luxus-Apartment mit Pool, wilde Bootsparty und völlige Eskalation im Noa Beach Club. Ein Party-Urlaub fürs Leben – den sie so schnell nicht vergessen werden. _ Haters would say it’s fake. 👀 But nope – @sassischoene from Cologne and her party crew were randomly selected and scored the effect® MIX x Noel Holler Croatia party trip. 🌴🇭🇷 It couldn’t have gone any better: luxury apartment with a pool, wild boat party, and total madness at Noa Beach Club. A once-in-a-lifetime party vacation – one they won’t be forgetting anytime soon. #effect #effectmix #rtd #readytodrink #readytoparty #noelholler #holleratme #germanygoeszrce #zrcebeach #party #croatia

SUN, FUN & UNFORGETTABLE MOMENTS! ❤️‍🔥🌴 effect® MIX x Neol Holler – Partyboat Vibes in Croatia 🇭🇷

#effect #effectmix #rtd #party #weekend #noelholler #holleratme #germanygoeszrce #ggz #partyboat #partyboot

77 6
Open post by effectenergy with ID 18113765434506106
SUN, FUN & UNFORGETTABLE MOMENTS! ❤️‍🔥🌴 effect® MIX x Neol Holler – Partyboat Vibes in Croatia 🇭🇷 #effect #effectmix #rtd #party #weekend #noelholler #holleratme #germanygoeszrce #ggz #partyboat #partyboot

PREP DONE – effect® MIX x @noel_holler Weekend Croatia, we’re coming in hot 🇭🇷🔥

#effect #effectmix #rtd #noelholler #germanygoeszrce #ggz #poolparty #party #novalja #croatia

120 2
Open post by effectenergy with ID 18062957419997581
PREP DONE – effect® MIX x @noel_holler Weekend Croatia, we’re coming in hot 🇭🇷🔥 #effect #effectmix #rtd #noelholler #germanygoeszrce #ggz #poolparty #party #novalja #croatia
GASTRONOMY

We are the turbo for success

We are the specialists for creative marketing solutions and successful brand management. With our in-depth expertise in the gastronomy, we make our brands emotionally tangible on the scene over and again. This is where the brands of the MBG Group are at home. This is where their journey begins. This is where they become successful. In two of the three properties in Germany’s top restaurants, our brands are on the menu and generate tasty sales.

Customers

Over 8,900 gastronomy customers

Turbocharged sales

Over 1,500 connected beverage wholesalers

Top gastronomy

Almost 70% of Germany’s top restaurants trust us

your energizer.

RETAIL SECTOR

POS expertise across the board

Taking place in nightlife, we present our brands as unique experiences. This way, they are recognised and loved in retail. MBG Group brands are available at 40,000 food retailers. A further 800 beverage wholesalers and over 12,000 petrol stations have listed the successful brands. Thanks to specialists’ comprehensive brand support, the retail sector achieves top results without comparison.

Customers

We support over 40,000 retail customers

Turbocharged sales

We support over 50 key account centres

Petrol stations

We supply over 12,000 filling stations

Brand Management
Lena Stuckenbrock
Phone +49 5251 546 0

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Downloads
For more information, see the downloads below.