Bombastic flavours and explosive designs for more energy.
effect® FLAVOURED ENERGY
Soft drink. Hard taste.
Since 2002, effect® has successfully focused on the classic energy drink flavour. With the 15 dots, the brand has confidently become the clear number one amongst German energisers. In 2017, the energy drink expands its range with new recipes to include attractive flavours aimed at a broad target group. Stylish, refreshing with a new flavour and innovative vitamin complexes.
Global Player
Available in 57 countries around the world
Turbocharged sales
Over 250 million cans sold in 2023
Social Media
More than 285 million social media contacts
Awarded by the industry
Flavoured Energy
New energy in the energy drink segment
The new varieties have impressed effect® consumers since 2017 with their special compositions and colourful packaging. The tastes and packaging were developed on the basis of in-depth target group analyses. The results have proved the inventors absolutely right since their introduction: in the first year, more than ten million cans of Flavoured Tastes were already sold in Germany.
More energy.
Discover our entire range
effect® on Instagram
„Dieses Video wurde offiziell von allen Müttern, Tanten & Omas abgesegnet 🐣 weiterleiten nicht vergessen ✌️👀
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This video has been officially approved by all moms, aunts & grandmas 🐣 don’t forget to forward it ✌️👀
Das geht doch nicht!!! 😭😭
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That’s not possible!!! 😭😭
Na, wer findet alle Easter Eggs? 🐰🔎
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Alright, who can spot all the Easter eggs? 🐰🔎
Happy CARfriday & frohe Ostern! 🏎️💨🐰
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Happy CAR Friday & Happy Easter! 🏎️💨🐰
Es wird Zeit für etwas Neues… 🥲
Wir trennen uns von unserem geliebten AMG.
Wer hat Interesse? 👀
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It’s time for something new… 🥲
We’re parting ways with our beloved AMG.
Anyone interested? 👀
READY FOR BRIGHT DAYS ☀️👀
Zeit für Sonnenbrillen, die mithalten. 🕶️
Ein markanter, eckiger Frame trifft auf ein leicht transparentes Finish – ein echter Eyecatcher für jede Season. Kratzfeste Gläser und UV400-Schutz begleiten dich vom Afterwork bis zum Festival – immer im richtigen Vibe.
Erhältlich in Black, Red & Grey auf ninetythree.shop.
Welches ist euer Favorit?
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READY FOR BRIGHT DAYS ☀️👀
Time for sunglasses that keep up. 🕶️
A bold, square frame meets a slightly transparent finish – a true eye-catcher for every season. Scratch-resistant lenses and UV400 protection take you from afterwork to festival – always in the right vibe.
Available in Black, Red & Grey on ninetythree.shop.
Which one’s your favorite?
Ein echtes Beast on the Road 🙌 Unser Show- & Sampling-Car steht für Action, massives Design und jede Menge Spaß!
Jetzt seid ihr gefragt: Wie machen wir den Raptor noch auffälliger und next-level? 🔥
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A true beast on the road 🙌 Our show & sampling car is all about action, bold design, and pure fun!
Now it’s your turn: How can we make the Raptor even more eye-catching and next-level? 🔥
Power After Sunset 🌙
effect® HABIBI BERRY begleitet dich durch die letzten Iftar-Abende und langen Nächte des Ramadan - fruchtig, orientalisch und halal.
Süße Himbeeren, saftige Trauben und schwarze Johannisbeeren verbinden sich zu einem besonderen Geschmackserlebnis.
Für dich, HABIBI 💜
Ramadan Kareem!
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Power After Sunset 🌙
effect® HABIBI BERRY accompanies you through the final Iftar evenings and long nights of Ramadan – fruity, oriental, and halal.
Sweet raspberries, juicy grapes, and blackcurrants come together for a unique taste experience.
For you, HABIBI 💜
Ramadan Kareem!
🔥 GAME ON.
Mit unserem effect® FOOTBALL 🏈 bringst du jede Session aufs nächste Level. Grip, Flight, Power – entwickelt für alle, die kein Play verschenken.
Die neue GFL-Season startet soon – unsere Footballs gibt’s bald auf ninetythree.shop.
Bist du ready, jedes Spiel zu dominieren? 💥
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🔥 GAME ON.
With our effect® FOOTBALL 🏈 you take every session to the next level. Grip, flight, power – built for everyone who never gives up a play.
The new GFL season is starting soon – our footballs will be available soon at ninetythree.shop.
Are you ready to dominate every game? 💥
🔥 ENERGY TO THE ENDZONE.
Wir sind Official Naming-Right-Partner der @germanfootballleague – und bringen mehr als nur Support aufs Feld.
effect® ENERGY ist der Boost, der Players, Fans und alle, die Vollgas geben, bis zur letzten Sekunde antreibt. Vom Kickoff bis zum Touchdown, von der Sideline bis zur Endzone – wir liefern die Power, die den Unterschied macht.
Full Power. Full Focus. Kein Play ohne uns.
effect® ENERGY GFL – Energie, die jedes Game verändert. 🏈💥
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🔥 ENERGY TO THE ENDZONE.
We’re the Official Naming Rights Partner of the @germanfootballleague – and we’re bringing more than just support to the field.
effect® ENERGY is the boost that powers players, fans, and everyone going full throttle until the final second. From kickoff to touchdown, from the sideline to the endzone – we deliver the energy that makes the difference.
Full Power. Full Focus. No play without us.
effect® ENERGY GFL – energy that changes every game. 🏈💥
Strong Attitude. Pure Performance. 🔥
Unser AMG vereint sportliche Eleganz, kompromisslose High Performance und einen Sound, der direkt unter die Haut geht – im effect®-Look ein Statement auf jeder Straße.
Für den Extra-Boost: effect® BLACK AÇAÍ – fruchtig-prickelnde Açaí-Power, halal zertifiziert.
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Strong Attitude. Pure Performance. 🔥
Our AMG combines sporty elegance, uncompromising high performance, and a sound that hits you right under the skin — wrapped in the effect® look, it makes a statement on every street.
For the extra boost: effect® BLACK AÇAÍ – fruity, sparkling açaí power, halal certified. 💥
Power After Sunset. 🌙⚡
Ramadan Kareem! HABIBI BERRY – perfekt zum Fastenbrechen und für lange Ramadan-Nächte. 💜
Tradition trifft Innovation: Zum Iftar verschmelzen süße Himbeere, saftige Traube und schwarze Johannisbeere zu einem fruchtigen Geschmack mit orientalischem Touch.
Fruchtig. Orientalisch. Halal.
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Power After Sunset. 🌙⚡
Ramadan Kareem! HABIBI BERRY – perfect for breaking your fast and powering long Ramadan nights. 💜
Tradition meets innovation: At Iftar, sweet raspberry, juicy grape, and blackcurrant come together in a fruity blend with an oriental touch.
Fruity. Oriental. Halal.
GASTRONOMY
We are the turbo for success
We are the specialists for creative marketing solutions and successful brand management. With our in-depth expertise in the gastronomy, we make our brands emotionally tangible on the scene over and again. This is where the brands of the MBG Group are at home. This is where their journey begins. This is where they become successful. In two of the three properties in Germany’s top restaurants, our brands are on the menu and generate tasty sales.
Customers
Over 8,900 gastronomy customers
Turbocharged sales
Over 1,500 connected beverage wholesalers
Top gastronomy
Almost 70% of Germany’s top restaurants trust us
RETAIL SECTOR
POS expertise across the board
Taking place in nightlife, we present our brands as unique experiences. This way, they are recognised and loved in retail. MBG Group brands are available at 40,000 food retailers. A further 800 beverage wholesalers and over 12,000 petrol stations have listed the successful brands. Thanks to specialists’ comprehensive brand support, the retail sector achieves top results without comparison.
Customers
We support over 40,000 retail customers
Turbocharged sales
We support over 50 key account centres
Petrol stations
We supply over 12,000 filling stations
Brand Management
Lena Stuckenbrock
Phone +49 5251 546 0
Downloads
For more information, see the downloads below.