effect® is the growth driver of the energy drink segment. Clear, puristic design, a unique range of packaging, distinctive flavours, consistent strategy implementation and innovative and trendy products all contribute to the brand success of effect®.
Global Player
Turbocharged sales
Social Media
It was the first variety to feature the stylish effect® label, which first appeared in 2002. This core has given rise to unique developments. This has resulted in an extensive range that is winning over more and more consumers the world over. The can with the 15 red dots is now causing a stir in 57 countries around the world. And there are more to come.
🏈 GIVEAWAY TIME – 2x2 VIP-TICKETS ZU GEWINNEN! 🏈
Am 05. Juli ist wieder effect® Gameday! Die Paderborn Dolphins treffen im Hermann-Löns-Stadion auf die Berlin Rebels. Kickoff ist um 16:00 Uhr!
Und du kannst live dabei sein: Wir verlosen 2x2 exklusive VIP-Tickets für dich und deine Begleitung!
So machst du mit:
✅ Folge @effectenergy & @paderborndolphins
✅ Like diesen Beitrag
✅ Markiere deine Begleitung in den Kommentaren
Bonus-Tipp für eine höhere Gewinnchance: Teile diesen Beitrag in deiner Story!
Das Gewinnspiel endet am Dienstag, den 01.07. um 13:00 Uhr. Der/die Gewinner:in wird anschließend nach dem Zufallsprinzip ermittelt und via Message benachrichtigt. Das Gewinnspiel steht in keiner Verbindung zu Facebook oder Instagram und wird auch in keiner Weise von Facebook oder Instagram gesponsert, unterstützt oder organisiert. Teilnahmeberechtigt sind nur Personen ab 18 Jahren in Deutschland. TeilnehmerInnen unter 18 Jahren können von dem Gewinnspiel auch nach Ziehung ausgeschlossen werden. Der Rechtsweg ist ausgeschlossen.
#effect #effectenergy #effectyourenergizer #giveaway
STONE DANCE OPENAIR 2025
Tanzen, feiern, eskalieren – genau unser Ding.
No Party without effect® 💥
It was a blast – see you in 2026!
@stonedanceopenair
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STONE DANCE OPENAIR 2025
Dancing, partying, going all in – that’s our thing.
No Party without effect® 💥
It was a blast – see you in 2026!
#effect #effectenergy #effectyourenergizer
Mit effect® durch den Festivalsommer - voller Energie, voller Momente 💥
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Power through festival season with effect® – full of energy, full of moments 💥
#effect #effectenergy #effectyourenergizer
Ich 🤝 HABIBI BERRY
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Me 🤝 HABIBI BERRY
#effect #effectenergy #effectyourenergizer
Denkt dran, schnell noch mitmachen & eine @ninja.deutschland Slushi-Maschine plus leckere Drinks gewinnen. 👀 Viel Glüüüüück!
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Don’t forget – last chance to join and win a @ninja.deutschland Slushie Machine plus some delicious drinks. 👀 Good luuuuck!
#effect #effectenergy #effectyourenergizer
Welcher ist dein Favorit?
1. COCONUT BLUEBERRY
2. STRAWBERRY APRICOT
3. GAZOZ
4. HABIBI BERRY
5. GUAVA MASSIVE
6. PINK GRAPEFRUIT
7. RUBY ROCK (effect® MIX)
Nur noch bis morgen: wir verlosen die gehypte @ninja.deutschland Slushi-Maschine + unsere Drinks.
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What’s your favorite?
1. COCONUT BLUEBERRY
2. STRAWBERRY APRICOT
3. GAZOZ
4. HABIBI BERRY
5. GUAVA MASSIVE
6. PINK GRAPEFRUIT
7. RUBY ROCK (effect® MIX)
Just one day left: We’re giving away the hyped @ninja.deutschland Slushie Machine plus our drinks. Don’t miss your chance.
#effect #effectyourenergizer #effectenergy
Last Call: Unser Gewinnspiel läuft nur noch bis morgen! Sichert euch die virale @ninja.deutschland Slushie-Maschine + unsere Drinks und mixt euch die leckersten Energy-Slushies ever!
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Last call: Our giveaway ends tomorrow! Win the viral @ninja.deutschland slushie machine + our drinks and create the most delicious energy slushies ever!
#effect #effectenergy #effectyourenergizer
Maximale Power mit effect® PINK GRAPEFRUIT – habt ihr’s schon probiert?
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Maximum power with effect® PINK GRAPEFRUIT – have you tried it yet?
#effect #effectenergy #effectyourenergizer
Habt ihr solche Roboter schon mal live gesehen? 😳
Aktuell cruist er durchs Office und serviert uns die Drinks direkt an den Platz. Bald soll er auch auf Messen und Events unterwegs sein.
Was meint ihr: echter Gamechanger oder eher nice to have? Und wo sollten wir ihn eurer Meinung nach unbedingt mal einsetzen?
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Have you ever seen a robot like this in action? 😳
Right now, it’s cruising around the office, delivering drinks right to our desks. Soon, it’ll also be making appearances at trade shows and events.
What do you think: real gamechanger or just a fun gimmick? And where do you think we have to try it out next?
#effect #effectenergy #effectyourenergizer
RUBY ROCK Slushi ❤️🔥 Unser Signature-Drink aus @9milevodka und effect® BLACK AÇAÍ – als fertiger Premix, ideal für die Slushie-Maschine!
Einfach Dose auf, rein damit, Slush genießen. Perfekt fürs Wochenende – probiert’s aus!
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RUBY ROCK Slushie ❤️🔥
Our signature drink made with @9milevodka and effect® BLACK AÇAÍ – now as a ready-to-use premix, perfect for your slushie machine!
Just crack open the can, pour it in, and enjoy ice-cold slush. Perfect for the weekend – give it a try!
#effect #effectenergy #effectyourenergizer #9milevodka #premix #rtd #readytodrink #readytoparty #slushie #slush #ninja
FRIDAY MOOD 💯 Wie startet ihr heute ins Wochenende? Lasst’s uns in den Kommentaren wissen!
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FRIDAY MOOD 💯 How are you kicking off the weekend? Let us know in the comments!
#effect #effectenergy #effectyourenergizer
Krasser Geschmack, der sich nicht verstecken muss - effect® GRAPE MINT 💯
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Bold flavour that doesn’t need to hide – effect® GRAPE MINT 💯
#effect #effectenergy #effectyourenergizer
We are the specialists for creative marketing solutions and successful brand management. With our in-depth expertise in the gastronomy, we make our brands emotionally tangible on the scene over and again. This is where the brands of the MBG Group are at home. This is where their journey begins. This is where they become successful. In two of the three properties in Germany’s top restaurants, our brands are on the menu and generate tasty sales.
Top gastronomy
Taking place in nightlife, we present our brands as unique experiences. This way, they are recognised and loved in retail. MBG Group brands are available at 40,000 food retailers. A further 800 beverage wholesalers and over 12,000 petrol stations have listed the successful brands. Thanks to specialists’ comprehensive brand support, the retail sector achieves top results without comparison.
We develop our excellent quality in our innovation lab. High-quality ingredients and a unique recipe create the unmistakable effect® taste, which we continue to develop with enthusiasm and a keen sense of the zeitgeist.
Lena Stuckenbrock, effect® Senior Brand Manager
Brand Management
Lena Stuckenbrock
Phone +49 5251 546 0
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